Highways Infrastructure Trust (HIT), a SEBI-registered infrastructure investment trust, has rebranded to Vertis Infrastructure Trust (Vertis), effective June 18. Derived from the Latin word verto, meaning ‘to turn’ or ‘to evolve’, the name signifies a forward-looking mindset of thoughtful transformation. Vertis represents a renewed ambition to reimagine infrastructure asset management—bringing strategy and execution together to deliver enduring value across the board.
Since its listing in 2022, Vertis has grown significantly to become one of the leading highways InvITs in the country, with Assets Under Management (AUM) multiplying fivefold to ~Rs25,000 crore. Its portfolio has expanded from 6 to 27 operational road projects across 9 Indian states, including several marquee acquisitions. This rebrand reflects the growth the brand has undergone and is guided by its brand philosophy and North Star: “Pursue the Next”.
The new identity, effective immediately, features a refreshed visual system. At its core is the ‘Wheel of Momentum’, a dynamic logo symbolizing purposeful interdependence, progress, and continuous motion. Vertis also introduces ‘Evolution Red’ as its signature colour – a bold, confident hue wrapped in growth and ambition symbolising courageous transformation and the intent to lead from the front.
Commenting on this new brand identity, Gaurav Chandna, Executive Director and Joint CEO, Vertis Infrastructure Trust, said, “We are at an inflection point in our journey, with ~Rs25,000 crore in AUM – a milestone that reflects our metamorphosis to being a leading player, with the scale and credibility to shape what’s next. This rebranding is a peek into our future as we embark on the next leg of our journey. It also denotes the maturing of our purpose and ethos – to deliver consistent, sustainable value to our investors, stakeholders, and the communities we serve. We’re excited to hit more milestones, as we continue to ‘Pursue the Next’.”
Echoing the sentiment, Dr. Zafar Khan, Executive Director and Joint CEO, Vertis Infrastructure Trust, said, "The unveiling of our new brand marks a defining moment in our journey — one that reflects both our ambition and our evolution. It is rooted in our legacy, yet designed for the future and is inspired by our commitment to 'Pursue the Next'. The new brand identity represents more than a visual change — it signifies our intent to break the mould, challenge conventions, and build deeper, more meaningful relationships with our stakeholders. We are proud to lead this transformation with renewed clarity, a stronger purpose, and a relentless focus on performance."
