Upscalio Invests In Ergonomic Furniture Brand Green Soul

UpScalio, a roll-up e-commerce company that invests in and grows online-first brands, has invested in Green Soul, an ergonomic furniture brand. UpScalio has created a strategic road map, aiming to continue the brand’s march towards becoming India's largest Ergonomic Furniture brand. UpScalio plans to further the brand's dominance in the Gaming Chairs vertical, while extending the brand's leadership in the Ocategory. Gautam Kshatriya, co-founder and CEO, UpScalio, said, "At UpScalio, we are committed to investing in high-growth, digital-first brands and profitably scaling them 5-10x through capital assistance and operational excellence. As a category leader, Green Soul is an incredible addition to the UpScalio portfolio. We are highly impressed with Ravi’s depth of knowledge of this category and his desire to provide the best customer experience. Together, we’re perfectly poised to bring the ergonomic revolution in India." Ravi Khushwani, Founder, Green Soul, said, "It was only in this pandemic that we have realized the value of health in our way of life. Green Soul has worked hard to provide customers with furniture that is ergonomically designed, and our mission is to bring the latest innovations to every household in India . It’s time to pass on this baton of exponential growth to a word-class team with a portfolio of high-quality e-commerce experts. I am thoroughly impressed with UpScalio’s growth strategy & their operational depth and I am looking forward to the new heights that Green Soul will achieve with them." UpScalio invests in e-commerce businesses that sell on Amazon, Flipkart, other marketplaces, and their own websites. Then, it shoulders the responsibility to grow the business 5-10X over the next few years. UpScalio unlocks wealth for original founders by providing a full exit over time.