Vertiv, a critical digital infrastructure provider, announced the expansion of its outreach initiative, Vertiv Xpress 2025, with the theme "Driving Your AI Journey." This expanded program will run from mid-April through September 2025 to deliver hands-on product training and immersive technology demonstrations across India's key industrial corridors. The training programs aim to equip sales and partner teams with a deeper understanding of Vertiv solutions and how they compare within the region's unique competitive market landscape.
Vertiv™ Xpress features a revamped mobile unit equipped with an AI-powered CEC. The initiative brings product training, immersive experiences, and direct industry engagement closer to business partners, distributors, ITSI, government and manufacturing sectors, colocation providers, and resellers. Vertiv Xpress is designed to expand its presence across more than 40 cities, primarily focusing on Tier 2 and Tier 3 locations and strategically targeting key industrial belts.
The revamped Vertiv™ Xpress offers a range of innovative features designed to enhance customer engagement and education. It includes an AI-powered Customer Experience Center featuring 3D models of solutions and a dedicated VR zone for immersive experiences. A mobile showcase housed in a specialised truck demonstrates the full spectrum of Vertiv's offerings, including thermal chains, power trains, IT systems, integrated solutions, and project lifecycle services. The initiative also introduces customised training formats, with networking and knowledge-sharing sessions at Tier 2 locations and in-depth, day-long training programs at Tier 3 locations focused on product knowledge, competitive differentiation, and sales strategies. Participants completing these training sessions will earn Vertiv certifications. Overall, the revamped Xpress offers customers hands-on access to Vertiv™ solutions, facilitating learning, real-world consultations, and informed decision-making.
The initiative is expected to engage over 2,500 participants throughout the Masterclass series' run. Dipti Singh, Director - Marketing, Vertiv India, said, "This year's Vertiv Xpress is focused on accessibility, practical learning, and regional enablement. As the demand for AI-ready, energy-efficient infrastructure grows beyond metro cities, we aim to support partners and customers where they operate and where digital transformation accelerates most."
