Justo RealFintech Limited, a mandate-driven real estate sales, marketing, and execution platform, has announced the strategic acquihire of Pune-based Hustlewin, one of the city’s fastest-growing execution firms. Established in 2022, Hustlewin has sold over 1,000 flats, delivered ₹900+ crore in cumulative sales value, and executed more than 10 lakh sq. ft. across PMC and PCMC. The integration is expected to add upwards of ₹20 crore in annual revenue to Justo starting FY27.
As part of the acquihire, 25 of Hustlewin’s top-performing sales, marketing, and execution professionals will join Justo, strengthening its presence in Pune and adjoining micro-markets. The transition also enables Justo to take over four ongoing residential projects in Pune, along with a strong pipeline of upcoming mandates.
Pushpendra Rathore, CEO & Managing Director of Hustlewin, will join Justo as Market Head – Pune & Emerging Markets. With prior leadership roles at 99acres and Relation Realtech, Rathore has overseen more than 50 projects across Pune’s prime micro-markets. He will report to Nitin Pardeshi, Director – Sales & Marketing, and work alongside Market Heads Sandeep Kulkarni and Vishal Thigaley, eventually leading a team of over 80 within Justo’s 350+ strong Pune workforce.
“This acquihire enhances our execution capability in a market that is strategically vital for us. Hustlewin’s on-ground expertise and micro-market understanding add meaningful strength to our platform,” said Pushpamitra Das, Founder & CMD, Justo RealFintech Limited. “With Pushpendra coming on board, we are creating a more integrated, scalable engine for mandate-led growth.”
Rathore added: “This integration brings together Hustlewin’s entrepreneurial execution strengths with Justo’s institutional scale and technology framework. Our immediate priority is to drive consistent sales momentum, stronger developer partnerships, and growth to new markets.”
The acquihire significantly bolsters Justo’s execution capability, combining seasoned leadership, developer relationships, and a proven mandate delivery framework. With the addition of projects taken over and a healthy forward pipeline, the incremental mandate portfolio adds an annualised business potential of nearly ₹800–1,000 crore, strengthening revenue visibility alongside Justo’s existing business volume of approximately ₹2,000 crore.
