Viviana Mall Rebrands as Lake Shore Thane, Unifying Retail Identity

Lake Shore, a leading developer and operator of large-scale shopping centres across India, announced the rebranding of Viviana Mall, Thane to Lake Shore Thane on September 26, 2025. The move is part of the company’s broader strategy to unify its portfolio under a consistent brand identity.

For over a decade, Viviana Mall has been a cornerstone of Thane’s retail landscape, drawing millions of visitors annually and hosting top-tier retail and entertainment brands. The rebranding aims to build on this legacy while aligning the centre with Lake Shore’s long-term vision for urban retail innovation.

“Viviana has always been more than just a shopping centre — it has been a place where the community comes together,” said Ashwin Puri, MD & CEO, Lake Shore India. “As Lake Shore Thane, we will continue to create memorable experiences that inspire, connect, and grow with the city.”

Puri emphasized that the change is not merely cosmetic but reflects Lake Shore’s commitment to quality, consistency, and innovation across its assets. “Lake Shore Thane will serve as a benchmark for the kind of retail environments we aim to deliver nationwide,” he added.

The transition will be seamless for retailers, partners, and customers, with no changes to existing agreements or operations. Ownership and management remain unchanged, reinforcing Lake Shore’s focus on continuity and excellence.