CREATE DYNAMIC AND CUSTOMIZED MARKETING STRATEGIES

I have 10+ years of experience in marketing strategy & brand management and currently am responsible for overall brand management, marketing strategy & customer engagement as well as generating demand for the brand through integrated marketing approaches for media inline. I was Instrumental in devising GTM (go to market) strategy for JSW Cement in East Zone and establishment of the brand in A+ category. NOVEL STRATEGIES & PRODUCTS Our brand & marketing strategy focuses mainly on customer engagement and experiential marketing. The integrated marketing emphasis is on uniform and all-round communication across all marketing platforms & channels to have a stronger brand recall, including Channel & Customer Engagement Initiatives through quizzes, games, competitions, etc. MOST SUCCESSFUL MARKETING CAMPAIGNS “Yeh Pucca Hai” campaign is the message of recognizing the efforts of last leg of any construction – “Laborer”. Views: 34+ Mn of total views across all platforms. Engagement: 600+ UGC video on Tiktok & campaign song on all major platforms “Sampoorna Surakshit Nirmaan” van activation is successfully running for last two & half years now. The van was innovatively designed with all safety messaging of COVID-19along with helpline numbers. Reach: covered 5000+ towns/ villages with combined reach of over 50,000+ masons & contractors. SOCIAL INITIATIVES Super Drivers – appreciate the truck drivers working with us through a dedicated video campaign and gratification gift at all our manufacturing units and warehouses. “Yeh Pucca Hai” – In line with our digital campaign Yeh Pucca Hai for Laborer. During pandemic while laborers were moving back to their locations, the manufacturing units at JK Cement arranged for their accommodation, food and sanitation with in the plants. CAREER MILESTONES Successful brand promotion by associating with Dabang Delhi as Principal Sponsor in Pro Kabaddi Season 7 (2019). Engaged 20,000+ dealers, contractors & masons at different places in three months. Product Launches of “JK Super Strong – Concreet Special” in South Zone and “JK Super Strong – Weather Shield” in North Zone and Concreel HD” in East Zone in and “Mahabal” in Orissa in JSW Cement. MY VISION FOR THE BUSINESS IS TO BECOME THE “BRAND OF BELIEF”. THE IDEA IS TO HAVE A POSITIVE INFLUENCE OF THE BRAND NOT JUST ON THE MINDS OF CUSTOMERS BUT THEIR HEARTS AS WELL.