Virtuous Retail Opens ‘Black Box on Whitefield Road’

Virtuous Retail has unveiled its fully operational flagship centre in South India, VR Bengaluru. The integrated lifestyle destination, the centre brings together approximately 500,000 sq. ft of premium retail space, along with a 54-key boutique hotel & residences and a 60,000 sq. ft. collaborative working space. VR Bengaluru is uniquely designed to attract the city’s cosmopolitan and upwardly mobile consumers, firmly establishing Whitefield as the most preferred location in one of Asia’s fastest growing and most attractive real estate markets. Dubbed as the ‘Black Box on Whitefield Road’, a nickname inspired by its striking black façade, VR Bengaluru offers an unmatched blend of experiences to choose from, which include: • The retail arcade at VR Bengaluru, home to an enviable range of premium global and Indian brands, many of which are debuting in the city for the first time and have set up flagship stores at the Centre • A nine-screen multiplex including an IMAX and India’s biggest Gold Class cinema providing a multi-sensory experience • Several pubs like The Whitefield Arms, cafes & restaurants and an upscale food court for dining options • State-of-the-art fitness and wellness options • The Sky Deck on the rooftop with a pool and a bar & lounge, ALT alongside a unique banqueting space equipped with India’s largest LED screen Siddharth Yog, Chairman, Virtuous Retail said, “Communities and cities are living, breathing entities. The phrase ‘VR’ in our centres like VR Surat and VR Bengaluru is a play on ‘We Are’, because we want this to be a reflection of our community. VR Bengaluru celebrates the rich heritage of Whitefield giving people a platform to indulge in their love for music, art and shopping. At Virtuous Retail, we have been able to move the needle on what retail developments can be, and should be, anywhere in the world while making them future-proof.’’ According to the company “The grand opening of VR Bengaluru was special with the rare occurrence of a blue moon on Buddh Purnima. It featured a musical treat by the legends - Gypsy Sound Revolution (featuring the founding members of Gypsy Kings) - performing a mellifluous collaboration bridging western music with traditional Rajasthani folk music. Other performances included the famous Shillong Chamber Choir, who enthralled guests with their western chorals as well as a bespoke music video created and introduced by Raghav Sachar (singer, composer and multi-instrumentalist). Internationally acclaimed DJs - Electrovertz and Dualist Inquiry – had guests entertained with foot tapping numbers under the blue moon.”