BASIC Home Loan, one of India’s leading mortgage fintech platforms, has announced a strategic partnership with Emperium Pvt Ltd, a leading real estate developer in Haryana, to simplify the home loan experience for its customers in Haryana. The partnership covers projects in Gurugram, Panipat, and Yamunanagar, aiming to make housing finance faster and hassle-free for homebuyers in the region.
The collaboration brings together BASIC’s tech-driven platform and Emperium’s trusted housing project – often pre-approved for customers—with minimal paperwork and smooth coordination between both teams. From choosing a home to securing financing, customers receive comprehensive support under one roof, making homeownership more accessible and stress-free.
Commenting on the alliance, Atul Monga, CEO & Co-Founder of BASIC Home Loan, said, “We partnered with Emperium for their strong local expertise, proven track record, and shared focus on quality housing. Together, we’re making home loans easier and faster in underserved cities. This collaboration aligns with our strategy to expand our reach through trusted builder partners who put customers first.”
Rahul Singh Sirohi, Business Head - Builder Business, BASIC Home Loan, added, “By combining Emperium’s on-ground expertise with our digital capabilities, we aim to close the gaps in housing finance by bringing greater transparency, efficiency, and accessibility to homebuyers in North India.”
With faster processing, tech-enabled solutions, and end-to-end support, the collaboration further creates a seamless experience for aspiring borrowers.
“This collaboration makes home buying more efficient and trustworthy, especially in high-potential markets. Emperium believes that owning your dream home should be an easy and wonderful experience. We’re excited to partner with BASIC Home Loan to offer a smoother, more transparent financing experience and deliver complete housing solutions buyers can trust,” said Ravinder Saund, Director of Emperium Pvt Ltd.
BASIC Home Loan is currently disbursing approximately Rs1,500 crore in home loans every month. As part of its pan-India growth strategy, it aims to disburse over Rs4000 crore in home loans per month by the end of FY26.
Through its partnership with Emperium Pvt Ltd, BASIC offers loan assistance ranging from Rs36 lakh to Rs3.6 crore, depending on the project and location. In Emperium’s Gurugram projects, loan amounts typically range from Rs1.3 crore for 2BHKs to Rs3.62 crore for 4BHKs. In Panipat, loans average around Rs90 lakh for plots and Rs1.5 crore for villas. In Yamunanagar, financing starts at Rs36 lakh for plotted developments and ranges up to Rs80 lakh for villas, covering a wide spectrum of affordability.
Following recent alliances with Builders, BASIC plans to expand into additional regions across India in the coming years. This growth is driven by rising property demand, aspirational homebuyers, increasing income levels, and growing financial awareness among new-age buyers.
