Brookfield Properties launched its Earth Day 2025 campaign titled ‘Powered by Purpose’. It is a six-week initiative that encourages sustainable behaviour and builds awareness of climate impact.
In a unique digital-first approach, the company released “the least impactful video ever," a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme, “Our Planet. Our Power,” the campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.
Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management at Brookfield Properties in India, said, "The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day, across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future."
As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted. The trees are estimated to sequester 1,500 tonnes of CO? and generate more than 2,700 tonnes of oxygen annually.
This campaign underscores Brookfield Properties’ strong commitment to environmental sustainability. The company has already transitioned 40% of Delhi-NCR’s energy needs to renewable power through its Bikaner Solar Power Project. Additionally, over 1.5 million square feet of green cover have been established across campuses in India, contributing significantly to urban biodiversity. Brookfield’s efforts have eliminated more than 20,000 metric tons of CO? annually, equivalent to removing 4,300 cars from the road, showcasing its dedication to reducing its carbon footprint and fostering a greener, more sustainable future.
The company remains on track to power 100% of its India portfolio with clean energy by 2027 and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.
