Eco Hotels & Resorts Limited has announced plans to develop a new hotel in Ayodhya, strengthening its presence in one of India’s fastest-growing spiritual and cultural tourism destinations. The move reflects the company’s strategy of expanding into emerging hospitality markets where demand is being driven by sustained increases in visitor footfall.
Ayodhya has seen a sharp rise in tourist and pilgrim inflows in recent years, supported by improved infrastructure, enhanced connectivity and national-level attention on religious tourism. Eco Hotels’ latest signing positions the company to benefit from this structural shift in travel patterns.
Designed for the Modern Pilgrim and Tourist
The upcoming property will comprise 33 rooms and a range of guest-focused amenities, including a swimming pool, landscaped lawn and a rooftop restaurant. The hotel is being designed to offer a comfortable and convenient stay for both devotees and leisure travellers, blending functionality with a premium hospitality experience.
Location is central to the project’s appeal. The hotel will have direct access to the main highway and is situated approximately seven kilometres from the Ram Janmabhoomi Temple, one of the country’s most significant religious landmarks. This proximity places the property within easy reach of the city’s key spiritual and cultural sites while remaining well connected to transport corridors.
Riding the Wave of Religious Tourism
India’s religious tourism segment has emerged as a powerful growth engine for the hospitality sector. Cities such as Ayodhya are witnessing consistent year-round demand, unlike traditional leisure destinations that often face seasonal fluctuations.
Commenting on the development, Vinod Kumar Tripathi, Chairman of Eco Hotels & Resorts Limited, said the Ayodhya project marks an important step in the company’s expansion strategy. He noted that destinations driven by spiritual and cultural tourism offer long-term visibility and stable demand, making them attractive for focused hospitality investments.
According to industry estimates and government projections, Ayodhya could attract nearly 10 million visitors annually in the coming years. This growing influx has created a clear gap between demand and the availability of quality accommodation, particularly in the mid-scale and premium segments.
Focus on Sustainable and Scalable Growth
Eco Hotels & Resorts has positioned itself as a sustainable hospitality company, with an emphasis on operational efficiency and responsible growth. The Ayodhya property aligns with this broader vision, combining thoughtful design with scalable operations to serve a high-volume destination.
The company aims to cater to travellers who seek reliability, comfort and value, rather than just luxury. By focusing on well-planned amenities and efficient layouts, Eco Hotels expects to achieve strong operating performance while maintaining service consistency.
Strengthening Presence in High-Potential Markets
The Ayodhya hotel forms part of Eco Hotels’ wider strategy to expand across strategic locations in India, particularly in cities and towns witnessing infrastructure-led tourism growth. As religious and cultural travel becomes more organised and experience-driven, demand for professionally managed hotels is increasing.
Eco Hotels’ expansion reflects a broader trend in the hospitality sector, where developers and operators are moving beyond metros and traditional tourist hubs to tap emerging destinations with clear demand drivers.
Looking Ahead
With the signing of the Ayodhya property, Eco Hotels & Resorts signals its intent to deepen its presence in India’s evolving hospitality landscape. As spiritual tourism continues to gain scale and structure, the company’s focus on high-potential locations, sustainable operations and guest-centric design could position it well to capture the next phase of hospitality growth.
