As metro cities like Noida and Gurugram mature and saturate, developers are heading towards the emerging regions of NCR that showcase immense potential.
Among them, Faridabad is reinventing itself from an industrial satellite to a transforming commercial hub. Once dominated by factories and manufacturing units, the city is now making headlines for its growing consumer base, infrastructural push, and vibrant retail developments that signal a major transformation in the making.
Global corporations, retail giants, and a burgeoning talent pool are increasingly turning their attention to the city. Meanwhile, the Delhi–Mumbai Industrial Corridor (DMIC) is poised to amplify real estate demand in Faridabad significantly, due to new business opportunities and improved regional connectivity. Simultaneously, urban rejuvenation efforts under the Smart City Mission, including upgraded roads, civic infrastructure, and beautification drives, are redefining the cityscape, making Faridabad not just more accessible but also more attractive to consumers and retailers.
Faridabad’s retail narrative is being redefined by notable developments that blend experience with commerce. Leading the growth is development like World Street by Omaxe, which has emerged as the epicentre of Faridabad’s retail revolution. Inspired by iconic streetscapes from Paris to Amsterdam, World Street has not only added allure to the city's charm but also set the stage for the city to be recognised as a destination of international standards.
Mohit Goel, MD, Omaxe Group says, “Faridabad has moved beyond its peripheral status to become a central player in NCR’s urban evolution. Fueled by infrastructure megaprojects, expanded metro connectivity, and its strategic proximity to the upcoming Noida International Airport, the city is rapidly transforming into a well-connected hub for business and modern living. Besides, the city's demographic shift is fueled by a rising population of young working professionals, increased disposable incomes, and a growing aspiration for better lifestyles, which is propelling the growth of lifestyle hubs that offer experiential value to their customers, hence encouraging brand recall and repeated visits. Several brands and retailers are eyeing this high-potential region to mark their presence or expansion in NCR's landscape. The strengthened interest of investors and brands is a testament to the city's growing potential and appeal across key markets in NCR and beyond."
Siddharth Katyal, CEO, Bhumika Group, says, “Long overshadowed by cities like Gurugram and Noida, Faridabad is now stepping into the spotlight as a strong contender for real estate growth within NCR. The city is being driven by a confluence of favourable demographics, improving infrastructure, and a rising appetite for organised, experience-led shopping. In particular, the Main Mathura Road stretch is emerging as a high-potential retail corridor, thanks to its strategic connectivity, increasing footfall, and proximity to industrial hubs and residential catchments. Faridabad’s shift toward integrated urban living is further opening up opportunities for thoughtfully curated, mixed-use developments that blend retail, lifestyle, and community experiences. Hence, we are eyeing an expansion in the region through development that mirrors the city’s growth, and offers a holistic space where people can shop, dine, work, and engage in one vibrant ecosystem.”
The new wave of consumers is shaping the demand for modern retail experiences that go beyond transactional shopping. With a tech-savvy, brand-conscious population at its core, Faridabad presents an ideal environment for contemporary retail formats that are immersive, lifestyle-oriented, and experience-driven.
Ankit Kansal, Managing Director 360 Realtors says “Retail brands are expanding beyond the conventional urban centres, and Faridabad has emerged as a logical choice in that orbit. Property prices have risen sharply in key neighbourhoods in Gurgaon, Delhi and even Noida. These necessitate the need for upcoming corridors. Faridabad, which is one of the oldest satellite towns of Delhi and is well connected to other parts of NCR, becomes a natural choice. The city offers an optimal mix of cost efficiency and improved liveability. Leasing queries have doubled over time, and brands are especially bullish on F&B, fashion & apparel and convenience retail formats. Developers are finally offering organised, walkable, and amenity-rich formats, which is a big shift. It is in tandem with improved lifestyle, evolving consumer preferences and rising middle class. Thus, Faridabad’s growth curve aligns perfectly with the new India retail story which vibrant, aspirational and diverse.”
Faridabad’s ascent on the development radar is being powered by robust infrastructure upgrades, growing industrial momentum, and transformative urban initiatives. Central to this shift are connectivity game-changers like the FNG Expressway, which is expected to cut travel time to the Noida International Airport in Jewar to just 20 minutes by 2025, and metro network extensions that are simplifying daily commutes across NCR.
