Greenply Industries Limited, a leading name in India’s plywood and interior infrastructure sector, has acquired the naming rights for the Lower Oshiwara Metro Station (Yellow Line 2A) in Andheri, Mumbai. This strategic move is in collaboration with the MMMOCL (Maha Mumbai Metro Operation Corporation Ltd.) and Signpost India Ltd.
“At Greenply, we’ve always believed in meeting our audience where they are, both physically and emotionally. With this transit media strategy, we’re not just advertising; we’re becoming a part of people’s everyday journeys. Whether someone sees our brand on buses, bus shelters, a metro station, or on full trains, the goal is to seamlessly blend into the rhythm of urban life while reinforcing our core values of quality and innovation.” said Yatnesh Pandey, Vice President – Marketing at Greenply.
The acquisition underscores the growing prominence of transit media as a high-impact channel for brand visibility, driven by increasing metro ridership. Industry reports indicate that commuters are particularly receptive to branding within high-dwell environments such as stations and transport hubs, which offer extended periods for brand engagement.
Greenply’s strategy leverages this trend by integrating its brand identity into Mumbai’s high-traffic urban infrastructure. This aims to maximize brand recall among consumers during their decision-making process or interior materials, which often involves long purchase cycles that require brand familiarity and trust.
This latest initiative builds on Greenply’s history of forward-thinking OOH efforts. The company previously launched ‘Zero Emission’ bus shelters in Delhi, constructed with its eco-friendly plywood and equipped with real-time air quality monitors and plant-based air purification systems. These shelters served a dual purpose, combing branding with public utility.
“Signpost India is dedicated to providing brands with impactful out-of-home solutions. This initiative with Greenply demonstrates the significant value that strategic naming rights can deliver in enhancing brand visibility and recall.’’ said Shripad Ashtekar, Managing Director of Signpost India Ltd.
With its brand promise of “Har Zarurat Ka Reply”, Greenply reinforces its commitment to being the go-to solution for all interior needs – ensuring visibility and top-of-mind awareness across India’s urban landscape.
About Signpost India Limited
Signpost India Limited, a trailblazer in digital-out-of-home (DOOH) and integrated advertising solutions, transforming urban experiences through inspiring media techniques. With a strong commitment to quality and innovation, Signpost India delivers state-of-the-art projects that enhance the global media landscape. Operating with
12+ offices across the country, we are serving various government authorities on the smart city initiatives, thus modernizing the city landscape through our OOH offerings. Our expertise provides a wide range of applications. We pride ourselves on exceeding expectations and leaving every space better than we found it, incorporating the latest technologies and design principles to serve the needs of modern cities.
.JPG)
