As to why they chose to be a sponsor for the team, Parthh K. Mehta, CMD, Paradigm Realty, said, “We want to set an example for the real estate sector. We want to show them that when you are truly committed to building a strong future, you need to be a pillar of support for all those who will get you there. This sponsorship is the first of many steps that Paradigm Realty has planned in that regard.”
This philosophy was made apparent on his social media, where he posted a note of encouragement for captain Suryakumar Yadav that reads, “Backing champions on and off the field. All the best, Surya!”
Cricket is the pulse of this country; it is an obsession that is passed down through the generations. Paradigm Realty similarly thrives on the idea of creating a holistic living experience that ties elegance, utility, and the ever-changing needs of the modern family so that homes become heirlooms, passed down through generations, equally valuable to each of them.
This collaboration with the Triumph Knights, therefore, is a strategic decision that came quite naturally to the real estate trailblazer. Even just as a sport, the adrenaline rush, the sense of adventure, and the exigency of giving the audience what they asked for all match the values that drive Parthh Mehta and Paradigm Realty.
The sponsorship will be displayed proudly on the jerseys, team bus, boundary boards, VIP tickets for all Triumph Knights’ matches, and during the meet and greet between players and ardent fans, as a symbol of their partnership. It also ensures visibility for Paradigm Realty, who have always strived to resonate with younger homebuyers, giving them another outlet to reach their prized audience. It is also reflective of the unconventional, yet powerful, approach to brand communication that Parthh Mehta as a leader has.
