For Rohan Corporation—based in Mangalore—the decision to bring in Shah Rukh Khan signals a deeper shift: the brand is repositioning itself not just as a builder of homes, but of aspiration.
In a tête-à-tête with Realty+ Dr. Rohan Monteiro, Chairman and Founder of Rohan Corporation elaborated on the partnership.
Realty+: How a celebrity brand ambassador helps create a distinct identity for a brand in a crowded real estate market?
Dr. Monteiro: In a market where trust and recall are key, a strong brand ambassador can be a game-changer. Shah Rukh Khan brings with him not just star power, but a deep sense of relatability and aspiration. His values align seamlessly with ours—grounded in integrity, excellence, and vision. This partnership will play a crucial role in shaping a distinctive brand identity for Rohan Corporation.
Realty+: What will be the engagement of Actor Sharukh Khan as a brand ambassador?
Dr. Monteiro: Mr. Khan’s association with Rohan Corporation is for a period of one year. During this time, he will be featured prominently across our integrated marketing campaigns, including television, print, digital platforms, and outdoor media. He will also be part of key brand films and customer engagement initiatives, playing a vital role in communicating our brand ethos and elevating our visibility across Karnataka.
Realty+: How do you see this partnership long term strategic impact for the brand.
Dr. Monteiro: Shah Rukh Khan brings not just star power, but a deep sense of relatability and aspiration. His values align with ours—grounded in integrity, excellence, and vision. Having Shah Rukh Khan represent Rohan Corporation is more than a partnership — it’s a meeting of dreams and determination. Just as Shah Rukh Khan has inspired millions through his journey of hard work and passion, Rohan Corporation aspires to inspire through spaces that transform lives. Rohan Corporation’s partnership with Shah Rukh Khan signals a new era of dynamic growth, broader engagement, and a stronger brand presence — inspiring a new generation of dreamers and homeowners across Karnataka.
Rohan Corporation
Founded and headquartered in Mangalore, Karnataka, Rohan Corporation is a name synonymous with trust, class, and excellence. Over the past three decades, the company has played a pivotal role in shaping Mangalore’s skyline with landmark developments such as HillCrest, High Crest, Rohan City & Rohan Square — projects that reflect their vision of modern, community-driven urban spaces.
The Brand Collaboration
This monumental collaboration with Shah Rukh Khan reflects a shared passion for excellence, innovation, and community-building — values that have consistently shaped Rohan Corporation’s journey. With 25 completed landmark projects and a relentless commitment to sustainable, customer-centric development, the company continues to set new benchmarks in Karnataka’s real estate landscape.
In a statement on his collaboration Bollywood star actor Sharukh Khan had said, “It is a pleasure to collaborate with Rohan Corporation—a brand that mirrors my own values of perseverance, innovation, and heart. Their commitment to sustainable, community-driven spaces resonates with me. I look forward to being part of their journey of shaping tomorrow’s cities with soul and vision.”
