Platinum Corp has announced the appointment of Seema Saini as Vice President – Sales & Corporate Affairs, a move that signals the company’s sharpened focus on sales excellence, brand leadership, and strategic communications in Mumbai’s competitive real estate market.
With close to two decades of diversified experience, Saini brings to the role a rare blend of business acumen and communication expertise. Her career spans real estate, banking, consulting, and market research, with leadership stints at Platinum Corp, Parinee Realty, Deutsche Bank, and IMRB International (now Kantar). Across these varied sectors, she has built high-impact teams, strengthened brand equity, and driven market-led growth strategies in complex, fast-evolving environments.
At Platinum Corp, Saini will oversee sales strategy, corporate affairs, branding, and stakeholder engagement. Industry observers see her appointment as a strategic step towards building a future-ready brand that can respond to changing buyer expectations, regulatory frameworks, and communication channels.
Over the years, Saini has worked across sales, marketing, branding, public relations, crisis management, and corporate social responsibility. This breadth of experience has shaped what she describes as a holistic, business-driven approach, one that aligns communication closely with organisational goals. In an environment where channels of communication are constantly evolving, she has consistently emphasised the need to adapt, expand horizons, and stay relevant to both internal and external stakeholders.
A significant part of her professional journey has been dedicated to internal communications and employee engagement. She has led multiple initiatives aimed at strengthening organisational culture, introducing structured communication platforms, and fostering transparency across teams. These efforts, colleagues say, have helped align employees with business priorities while creating a stronger sense of shared purpose.
Externally, Saini has managed media relations across diverse industries, working closely with journalists and opinion leaders to build and sustain brand reputation. Her experience includes handling sensitive situations and crises, where timely, credible communication becomes critical to maintaining trust. This balance of strategic planning and on-ground execution has been a defining feature of her career.
Her contributions have also been recognised by leading industry bodies. During her stint as a communications specialist, Saini received awards for both internal and external communications from prominent forums such as the Public Relations Council of India (PRCI) and the Association of Business Communicators of India (ABCI). These recognitions underline her ability to deliver impact across platforms and audiences.
As Mumbai’s real estate landscape continues to evolve, Platinum Corp is positioning itself for its next phase of growth. With Seema Saini at the helm of sales and corporate affairs, the company is betting on integrated leadership that brings together strategy, communication, and execution. Her appointment reflects a broader industry shift, where strong brands are built not just through projects, but through clear narratives, credible engagement, and consistent performance.
