Today Group launched its 'Happiness Month' campaign, an initiative designed to reinforce its 'Happiness First' brand mantra. This initiative aims to create an intellectual property (IP) that deepens customer engagement, builds long-term brand affinity and strengthens relationships with all stakeholders, including home buyers and channel partners.
Timed strategically during the key business period, 'Happiness Month' is set to enhance customer experiences while driving sales through exclusive offers and rewards. Homebuyers booking a Today Home during this period stand to receive assured gifts, with rewards ranging from Whitegoods and gold coins to motorbikes, luxury cars and international holidays.
As part of the 'Happiness Month' campaign, Today Group also lined up a series of employee engagement initiatives and CSR activities to foster a positive work culture and give back to the community. Employees will be recognised for their efforts through awards and incentives. In a heartwarming gesture, happiness letters were sent to the employees' families, acknowledging their invaluable support.
The campaign included activities like a movie screening on Women's Day and a cricket or sports day for all employees to promote camaraderie and well-being. Today Group employees were encouraged to share one happiness activity that has positively impacted someone's life.
Bhavesh Shah, Joint Managing Director of Today Group, said, "At Today Group, we believe home-buying should be a joyful milestone, not just a transaction. 'Happiness Month' is our way of enhancing this journey with meaningful rewards, creating lasting value for our customers while strengthening our brand's core promise - Happiness First."
To maximise the campaign's visibility, 'Happiness Month' will be promoted through an integrated marketing approach, leveraging out-of-home (OOH) advertisements, print media, and radio promotions. By blending customer-centric incentives with a strong brand-driven narrative, Today Group aims to create a memorable home-buying experience beyond mere transactions, fostering a lasting emotional connection with its customers and partners.
