Legacy brands have weathered the tides of change through innovation and adaptation without ever losing sight of their core values. The essence of a legacy brand: its humble beginnings, its rise to prominence, and its continued commitment to excellence.
AMBUJA NEOTIA GROUP
With every offering, a legacy brand celebrates its storied past and promises a future that honours history and progress. One such brand is the Ambuja Neotia Group, one of the most prominent and respected corporate houses headquartered in Kolkata, with its forte in real estate and subsequent forays into hospitality, healthcare, and education.
The company, under the stewardship of Harshavardhan Neotia, has been responsible for landmark projects in and around Kolkata. Udayan, Kolkata’s first condoville built on the PPP (Public-Private Partnership) model, made good living ‘affordable’ for the first time in the country and earned Harshavardhan Neotia the Padma Shri in 1999. Upohar~TheCondoville, one of the largest residential projects of Ambuja Neotia, brought together efficiency, comfort, and luxury, transforming dreams into reality.
With City Centre Salt Lake, the mall concept was revolutionized, followed by City Centres in New Town, Haldia, Siliguri, Raipur, and Patna. Leisure destinations like Raichak on Ganges, Taj Chia Kutir, Taj Guras Kutir, Raajkutir IHCL SeleQtions, Taj City Centre New Town, and Taj Taal Kutir Convention Centre and Hotel added to luxury escapades. In a strategic move to enhance its presence in the hospitality sector, Ambuja Neotia has recently expanded its geographic footprint by acquiring the Tree of Hotel and Resorts chain. This acquisition marks a significant step, solidifying its position as a national player in the hospitality industry.
The Group also forayed into healthcare with Bhagirathi Neotia Woman and Child Care Centre and the Neotia Getwel Multispecialty Hospital. Business Parks & Towers including Ecospace and Ecocentre were developed to give the city smarter, greener workspaces for better worklife balance. With the vision of imparting education to transform students into leaders for global society, the Group embarked on a new journey with The Neotia University.
The Ambuja Neotia Group continues to launch a string of projects across real estate, hospitality, and healthcare to keep making a difference in the way people live.
ALCOVE REALTY
It is rightly said that, “Legends arrive with the promise of a timeless transformation.” The founder & chairman of Alcove Realty, Amar Nath Shroff, arrived in Kolkata in 1962, with manifold aspirations, intrepid pursuits, and resolute perseverance. In the course of his tenure at the Calcutta High Court, he realized that real estate was his true calling. The doughty decision of giving up his career in law led him to the discovery of towering new possibilities, waiting to be uncovered.
In 1981, the iconic revolutionizing of Kolkata’s skyline, pioneered by Amar Nath Shroff, was just the beginning of a path-breaking metamorphosis that was about to transform the conventional into the exotic. The commencement of redefining Kolkata’s skyline began in 1981, with his first construction in Eastern India, namely, Siddhartha, popularly known as the ‘Crown of Alipore’ in 1993. This was followed by the Brindavan Gardens in 2002. In 2003, he formed the ‘Diamond Group’ real estate project.
After taking the ‘Diamond Group’ to the pinnacle of success and repute, Shroff entrusted the entire authority of execution to his partners, to set afloat his own establishment. Christened by the brand name, ‘Alcove Realty’ in 2012.
Amar Nath Shroff’s deepest desire was to improve the real estate scenario of Kolkata and to give it a worldwide repute. To actualize this desire, he founded his own real estate empire, Alcove Realty, in 2012. On this present day, it is hailed as one of the most renowned, trusted, and leading real estate companies in Kolkata, having given the city signature projects such as the twin towers of Alcove Gloria, surging into the sky with all its magnanimity, the New Kolkata, a township with first-of-its-kind rail, road, and river connectivity; and THE 42, Eastern India’s tallest tower.
On this present day, Alcove Realty is hailed as one of the most renowned, trusted, and leading real estate companies in Kolkata.
ORBIT GROUP
Legacy brands capture the hearts of discerning consumers worldwide, creating timeless connections built on trust and genuine excellence. Relationships are at the heart of Orbit Group. Basant Kumar Parakh, Managing Director of Orbit Group, has an illustrious experience of almost 30 years in the industry. His passion for an exclusive lifestyle drives the company’s foray into premium residential spaces. The man behind ‘Rishton ki Mithaas’ values relationships the most and regards stakeholder satisfaction as the biggest token of achievement.
Basant Kumar Parakh serves as the north star of ethicality for the Group. He believes that when we build a home, it’s just the start of something beautiful, relationships are what make it complete. To share the joy of a home with those you love, that’s what makes a home stand the test of time. That’s why every home we’ve created across the city is a testament to the most important value of all. Relationships, there’s no foundation deeper, no pillar stronger, and no journey higher.
No wonder, the company builds with a passion that goes beyond the apparent and sometimes defies business logic. Leading the way in affordable and luxury developments across East India, Orbit Group has forayed into commercial and retail and works with the same orbit of impeccable architects, engineers, and consultants who breathe the same vision.
Orbit Group’s every decision is guided by Rishton ki Mithaas, making the world happier, delightful, and magical every day.
