Gravity Bath Pvt. Ltd., India’s fastest-growing bathware brand, announced the launch of its first-ever company-owned store in New Delhi & Mumbai. With this launch, Gravity takes a step forward in bringing its complete range of bathroom solutions directly to consumers through a thoughtfully designed experiential retail format.
Gravity Bath Pvt. Ltd. brings together the finest in bathware technology, design, and user-centric thinking under one roof, delivering not just individual products but a holistic bathroom ecosystem.
The Gravity Bath store in New Delhi & Mumbai is designed to immerse visitors in a comprehensive bathware experience. The space showcases the brand’s wide product portfolio, from premium faucets, showers, and sanitaryware to accessories, kitchen sinks, and kitchen faucets. Beyond the product display, the stores introduce mock-up bathrooms and live experience zones that allow customers to interact with the products in real-life settings. Specialised mock-ups include a vibrant and trendy Youth Bathroom, an indulgent Hotel Bathroom, an elegant Premium Home Bathroom, a safe and playful Kids Bathroom, a comfort-focused Senior Bathroom, and a Live Shower Area for water-flow demonstrations and product trials.
The idea behind launching Gravity’s own store stems from identifying three major gaps in the bathroom fittings market, as shared by the brand’s Founder and Director, Anoop Garg. “First, there was a lack of pricing transparency in the premium bathroom segment; customers often had to pay inconsistent or very high prices for branded premium products. Second, there were very few hygiene products made for different age groups, like children or the elderly. And third, we noticed a significant gap in buyer awareness - many customers are unsure of what products they truly need for their bathrooms according to their requirements. Our stores are made to solve these problems. We offer smart, stylish, and affordable products for people of all ages and lifestyles. At the same time, we are also educating buyers to make informed decisions so that they make the right choices for their homes."
With two manufacturing units in NCR and Gujarat, Gravity Bath Pvt. Ltd. produces over 30 lakh faucets and more than 7 lakh sanitaryware pieces annually. Its product catalogue spans over 2,000 SKUs, distributed across a robust network of 12,500+ dealers and distributors nationwide. The company is recognized by leading industry bodies and is an approved vendor for Military Engineer Services (MES), further reinforcing its credibility and quality standards.
Along with company stores, Gravity is also entering the franchise model. We want to show our dealers the modern, premium and informative stores they can also set up in their own areas. Gravity is offering end-to-end support for store setup, branding, and marketing so dealers can open such experience-driven informative stores. The goal is to help partners grow their business while maintaining the brand’s high standards and customer-centric approach. Gravity Bath also invests heavily in its digital presence, complementing its retail efforts. With its e-commerce platform and availability on major online marketplaces, the brand ensures that its high-performance, beautifully crafted products are accessible to every Indian, offline and online, at fair and consistent pricing.
Further expanding its horizons, Gravity is entering the luxury bathware segment with the launch of DI’LUSSO. This premium Italian brand promises to redefine elegance and indulgence in bathroom design. This new vertical will cater to discerning homeowners, architects, and designers seeking top-tier aesthetics and functionality.
The New Delhi & Mumbai stores are the first of many planned company-owned experiences embody Gravity Bath’s commitment to thoughtful design, performance, and inclusivity. It’s more than a showroom; it’s a destination where style meets substance, and every visitor finds a solution tailored to their lifestyle, bringing trust, innovation, and joy to homes across the country.
