Raj Air Cooler Group has taken a significant step into the modular furniture market with the launch of its new segment, 'Raj Modular Furniture.' To highlight the product's durability and strength, the company has retained renowned personality The Great Khali as its brand ambassador. "The Great Khali has been the brand ambassador of the company and continues to represent the new product line," reaffirmed the company.
The offerings include sleek, lightweight, and eco-friendly designs, available in multiple colors and styles, with prices ranging from Rs. 200 to Rs. 5,000, making them accessible to both mid-market and premium customers. Advanced injection molding technology is employed to ensure precision and durability across all categories.
Kalpesh Ramoliya, MD, Raj Cooling Systems said, “We are thrilled to announce our new segment launch and are very optimistic, as we continue to innovate and respond to the growing demand for high-quality, locally manufactured products. With the launch, we are not only contributing to the nation's vision of self-reliance but also delivering durable, stylish, and ergonomic solutions that meet international standards. We aim to offer products that provide lasting value, all while promoting sustainability and supporting the growth of the Indian manufacturing sector. This new addition underscores our commitment to expanding our product portfolio and delivering excellence across all categories.”
Raj Modular Furniture products are manufactured using premium materials such as polycarbonate, polypropylene, acrylic, and other strong plastics to ensure lasting comfort and reliability. The diverse range of designs provides both aesthetic appeal and functional excellence, making them ideal for various consumer needs.
To maximize market reach, the company plans to distribute its products through a network of channel partners, dealers, government contractors, and e-commerce platforms, ensuring availability across India. This strategic expansion marks a new milestone for Raj Air Cooler Group as it continues to diversify and strengthen its presence in the Indian manufacturing industry.
