With an aim to strengthen its presence in the Indian market, Outletcity Metzingen, the leading luxury shopping outlet in Europe, has appointed AVIAREPS as its Sales and PR representative in India. The dedicated team of tourism experts at AVIAREPS will be responsible for curating and implementing cross-channel promotional strategies for Outletcity Metzingen with an ultimate goal to increase visitor numbers and spends from India.
A home to over 150 premium and luxury brands, Outletcity Metzingen is the only place in the world that gives the feeling of walking amongst the great designers themselves. The true-to-the-original interiors of the many flagship outlet stores confirm Metzingen as a City of Fashion for guests from all around the world. The affordable designer trends are as international as the cosmopolitan guests, representing 185 nations in a city which speaks one language: fashion.
Commenting on the appointment, Angela Rieger, Senior International Partnership Manager at Outletcity Metzingen, said: “We chose AVIAREPS as our marketing representation for India due to their exceptional track record in the travel industry, coupled with their in-depth knowledge of the Indian market. This strategic partnership will enable us to effectively penetrate the Indian market, leverage AVIAREPS' extensive network and expertise to attract a broader audience, and establish a strong brand presence in this significant region.
Speaking on the company’s diverse and expanding product portfolio, Ellona Pereira, Head, AVIAREPS India, said, “We are extremely proud to add Outletcity Metzingen to our portfolio of esteemed clients. Outletcity Metzingen offers an incredible shopping experience that has the potential to create an everlasting memory in the most rewarding way. Our team will work towards the development and implementation of effective sales and PR strategies to create awareness about Outletcity and its unique offerings amongst Indian travellers. Our aim is to reach out to the right target audience that will ensure Outletcity’s firm positioning on the itinerary of every Indian fashion enthusiast visiting Germany.”
Outletcity Metzingen is located in SouthWest Germany – just 30 minutes by car from Stuttgart, 1 hour from Baden-Baden and 2 hours from Munich, Frankfurt and Zurich. A magnet for fashion lovers and hometown of Hugo Boss, it attracts over 4 million visitors per year. Its sprawling space impresses guests with 150 premium and luxury brands packed with a fabulous selection of products and prices discounted up to 70 % (In comparison to the Manufacturer's Recommended Retail Price, where applicable) all year round. Internationally renowned designers such as Valentino, Karl Lagerfeld, Versace and the world’s largest BOSS outlet find a spot here.
Outletcity Metzingen is also home to a variety of restaurants and cafés ranging from Starbucks to Italian L’Osteria and Asian Champa to an Alpine chalet that ensures that visitors can recharge with sweet or savoury delights. Paired with this are enticing culinary offerings, alluring events, and bespoke services that guarantee a memorable shopping experience.
