Ashish Rai Elevated as CEO, Decorative Paints at JSW Paints

JSW Paints has announced the elevation of Ashish Rai to Chief Executive Officer of its Decorative Paints division. In his new role, Ashish will lead the entire decorative paints business with full P&L responsibility, marking a significant step up from his previous position as Chief Business Officer.

Since joining JSW Paints in May 2024, Ashish has spearheaded the sales and marketing teams for the decorative paints segment, driving growth and strengthening the company’s market presence. His proven track record over the past year paved the way for this promotion to CEO.

Ashish brings with him a wealth of experience spanning over two decades. Before JSW Paints, he spent more than 18 years at Unilever, where he held several key leadership roles including Head of Distributive Trade Transformation and Global Vice President for Distributive Trade & B2B E-commerce. During his tenure, he led strategic priorities in digital transformation and distributive trade across global markets, and also served as Managing Director of Unilever Nepal Limited.

Earlier in his career, Ashish worked with Colgate Palmolive India as Account Manager for Modern Trade in the West and Area Sales Manager in Rajasthan, and began his professional journey as a Software Engineer at Infosys.

Ashish’s elevation reflects JSW Paints’ confidence in his leadership and vision to accelerate growth in the decorative paints segment.