ROSHN Group, Saudi Arabia’s real estate developer and a PIF giga project, announced a donation of SAR 25 million through its social responsibility programme YUHYEEK, to benefit the National Platform for Charitable Work, Ehsan, following the news of a one-year agreement signed between the two entities.
The donation will see ROSHN’s YUHYEEK programme and Ehsan execute a large nationwide campaign covering multiple community development programmes, including home renovations and maintenance, food baskets, family aid, Eid giveaways to children, corporate fundraising volunteering initiatives, and support to national NGOs for the benefit of people with disabilities, sustainability, education, and the arts.
“This donation is one of the initiatives that we hold dear to our hearts at ROSHN, as we continue to strive to be not only a real estate developer, but also a community developer that enables, supports, and gives back to society. Our YUHYEEK Social Responsibility programme is founded on this principle and aims to make a humanitarian impact that extends beyond the boundaries of our construction projects,” said ROSHN Group CMO Ghada AlRumayan. “ROSHN believes that the wellbeing of indvidiuals forms the basis of a strong society, and through YUHYEEK we hope to create a deep-rooted culture of social responsibility starting with our employees and extending to all segments of society.”
ROSHN plans to distribute +1,000 food baskets to +500 families across the kingdom during Ramadan, supporting in the renovation and maintenance of houses of unprivileged families, fund the delivery of several health services to patients around the kingdom. These initiatives commenced by the beginning or Ramadan and will build up to Eid, and continue further throughout the year.
Further to this, ROSHN’s family will contribute though the YUHYEEK ambassadors’ programme, where employees and members of their family volunteer to support with the initiatives and programmes delivered by YUHYEEK. This includes both physical and skills volunteering to provide opportunities to serve and support both the NGO ecosystem as well as the beneficiaries.
As an activation, ROSHN will continue to utilise its assets throughout its sponsorships to promote the good deeds during Ramadan, where the team at ROSHN and ROSHN Saudi League are in for a surprise to the audience of the league with a first-time activation dedicated to serve and fund social initiatives through the matches.
This latest agreement is part of ROSHN Group’s wider effort to establish itself as a leading force in Corporate Social Responsibility (CSR) and sustainable development among real estate developers in the Kingdom and the region, through its support for initiatives promoting social equity, environmental protection, and good governance. Both the YUHYEEK Social Responsibility Programme and ROSHN’s strategic partnerships contribute to the Group’s broader commitment to enhancing the quality of life of Saudi citizens.
