Shapoorji Pallonji has secured a contract from Saudi Arabia’s PIF-backed Saudi Entertainment Ventures (SEVEN) to undertake the construction and management of its Al Hamra project.
SEVEN’s entertainment destination in Al Hamra has an investment value of more than $797.7 million (SAR3 billion) and will be developed on a land area of ??more than 90,000m2. The development will have a built-up area of ??167,000m2 and will occupy a strategic location at the intersection of the Eastern Ring Road and King Abdullah Road.
SEVEN Al Hamra is expected to attract 6 million visitors per year by providing world-leading entertainment attractions. The construction and management agreement for SEVEN’s Al Hamra was signed by Abdullah AlDawood, Chairman of SEVEN, and Vidya Sagar, Vice President of Shapoorji Pallonji.
SEVEN Al Hamra will feature many of SEVEN’s signature entertainment experiences including an indoor hubless wheel, Wave House indoor surfing, a 10-lane bowling alley, indoor skydiving, an indoor karting racetrack, as well as cinemas, restaurants, cafes, international retail stores, and fitness.
SEVEN has partnered with international design companies including AOA, CallisonRTKL in collaboration with Thinkwell, WME, and Ellis Don to design these Saudi entertainment projects.
In addition to Al Hamra, each of the destinations developed by SEVEN will be located strategically across the country to serve the wider population of the kingdom for easy accessibility. The upcoming Saudi entertainment projects will be located in Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah, and Tabuk.
