Vietnam’s Housing Market Rise Fueled by Mid-Market Housing Demand

Vietnam’s residential real estate market is on a fast track, projected to hit USD 57.08 billion by 2030, up from USD 33.19 billion in 2025. The momentum is driven by urban migration, a rising middle class, and a shift in buyer sentiment post-pandemic. While Ho Chi Minh City and Hanoi remain the epicenters, satellite cities like Danang and Hai Phong are gaining traction, especially with improved infrastructure and metro connectivity.

The mid-market segment is emerging as the backbone of demand, with developers tailoring projects to middle-income buyers seeking quality housing at accessible price points. Suburban growth is accelerating as buyers look beyond inflated urban cores, and rental housing — from co-living spaces to serviced apartments — is seeing steady uptake among students and young professionals.

Secondary sales are gaining appeal for their immediacy and value, while villas and landed homes continue to attract high-net-worth buyers despite limited supply. Developers like Vinhomes, Novaland, Dat Xanh, Sun Group, and Phat Dat are shaping the landscape with integrated townships and resort-style living.

Vietnam’s housing narrative is evolving — not just in scale, but in diversity. The next five years will be defined by how well developers respond to changing preferences, infrastructure shifts, and the growing appetite for flexible, future-ready living.