The festive season, known for its vibrant cultural significance, provides the perfect backdrop to redefine the concept of 'home sweet home,' making it more attainable than ever before.
“Owning a dream home is a major milestone in a consumer’s lifetime. Festivals have great impact on spiritual as well as consumer sentiments of the buyers which leads to investment in important deals and high-ticket purchases, including real estate. As a result, a lot of consumers consider this time as the most auspicious time to make big purchases. People also save income for this time of the year so that they can splurge at appropriate items. During Navratras, people have higher expectations as they are emotionally geared up to make decisions regarding purchasing properties. On the other hand, real estate developers also take note of these thoughts and wait eagerly for this golden (festive) quarter of the year to cash in on the buoyant sentiments,” says Santosh Agarwal, CFO and Executive Director, Alphacorp
Pradeep Aggarwal, Founder and Chairman, Signature Global (India) Ltd expresses, “Prospective homebuyers believe that the Navratas festival is the most auspicious time to purchase a property since it has long been traditionally connected with success and wealth in Indian society. Additionally, for working professionals, this event falls on the same time as their assessments, bonuses, and benefits. People save aside money around this time of year so they may indulge or invest in the right things. This suggests higher discretionary money throughout the festive season. Developers also provide a variety of incentives, extras, and freebies to entice customers and boost revenue. We are also offering free car parking in our independent floor projects located at Sector 79B, Sector 93, Sector 92 and South of Gurugram (Sohna) to cater the needs of our prospective homebuyers.”
“Every festive season, there is a huge demand for real estate projects all over the country. Navratri is a time when many people believe the stars align favorably for new beginnings. Many people feel that buying a home during this time will bring positive energy and blessings to the new space. Therefore, this auspicious period is seen as a propitious time to invest in a home. Moreover, to woo buyers, real estate developers often offer special discounts, deals, and incentives during Navratri to attract homebuyers. This makes it a financially advantageous time to make a property purchase,” stated Vipin Sharma, Chairman, Aarize Group.
The symbiotic relationship between festivals and real estate signifies not only a time of celebration but also a prosperous period of potential and ambition for both developers and buyers.
