WHAT WERE THE NEW DEVELOPMENTS REAL ESTATE SECTOR WITNESSED IN 2021?
During the year, the real estate sector witnessed positive sentiments from buyers, owing to various factors like and many stepping forward with the need to improve their living space conditions. Creative and unconventional designs, continuous supply of homes in different categories, changing preference of home buyers; adoption of new-age technologies by the developers; support from the government are the few trends that ruled the real estate sector in 2021.
The residential real estate witnessed a surge in sales in the initial months. Despite a pause in between, due to the second lockdown, housing sales have been seeing a sustained demand from June 2021, owing to the stability in pricing.
WHAT HAVE BEEN YOUR LEARNINGS FROM THIS YEAR?
The industry now has realigned itself for the needs and demands of its customers' which have grown drastically in 2021. The adoption of innovative social media marketing tools has been one of the vital saviours for the industry during the pandemic. Factors like location, delivery time, size of the project, amenities have taken precedence over pricing. Also, with the hybrid work culture setting in, people are inclining towards large homes to establish an office space. Suburbs are garnering increased interest from home buyers as they offer an advantage of extended open spaces.
HOW YOUR ORGANIZATION EXPLORED NEW OPPORTUNITIES IN 2021?
The entire Casagrand team has stood strong during these uncertain times working meticulously to fulfil the demands of our customers and handing over the projects to our customers. Capitalizing on new-age technology, with an innovative mind-set, we have launched newer projects, virtually. Our relentless hard work has helped us earn INR 1200 Cr+ sales during the first half of 2021. We are expecting to close this financial on a positive note by clocking sales worth INR 3000cr+ performance.
THOUGH THE PANDEMIC HAD POSED MANY DIFFICULTIES INITIALLY, WE ARE NOW BETTER PREPARED TO HANDLE THE REPERCUSSIONS OF ANY IMPENDING CHALLENGES ARISING FROM IT.
