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Ultra-Luxury Real Estate is about Forever

Luxury isn’t defined by finishes alone anymore. What clients are prioritising more than ever, is legacy says, Vishwajeet Jhavar, Chairman & CEO, Marvel Realtors.

BY Realty+
Published - Thursday, 19 Jun, 2025
Ultra-Luxury Real Estate is about Forever

Let’s be honest: luxury isn’t defined by finishes alone anymore. Marble foyers, private elevators, and even gold-plated faucets still matter, but they’re not the whole story. What truly lasts, and what clients are prioritising more than ever, is legacy. The kind of home that tells a story, feels considered and soulful from the moment you step in, and becomes more valuable emotionally and financially with each generation.

, delves into this evolution in ultra-luxury real estate. Today, it’s not just about creating spaces for the moment—it’s about crafting homes designed to endure. Homes that age gracefully, adapt elegantly, and hold their relevance decades into the future. Because increasingly, the focus is clear: people aren’t just buying homes. They’re building heritage.

A Global Shift Toward Legacy Living

According to Knight Frank’s 2025 Wealth Report, 68% of ultra-high-net-worth individuals (UHNWIs) now view property as a multigenerational asset, not just an investment or residence. In fact, 39% of them are actively acquiring homes with their children or grandchildren in mind.

This marks a shift from prestige to permanence. From flash to foundation. Nearly 4 in 10 luxury buyers aren’t asking, ‘Is this home right for me?’ They’re asking, ‘Will this still feel right for my family 30 years from now?’

This shift calls for a deeper understanding of how design must serve not just function, but inheritance, culture, and continuity—a sensibility that has long guided our approach.

What Does ‘Built to Last’ Really Mean?

Enduring luxury is never loud. It whispers through materials that weather beautifully, spaces that adapt without disruption, and craftsmanship that holds its own across generations.

It’s the deliberate choice of hand-finished teak over engineered wood. It’s selecting natural limestone that softens with time, over synthetics that peel or fade. Its floor plans that evolve from formal living rooms to reading lounges, or guest bedrooms into art studios without breaking structure or spirit.

These are homes designed to accommodate life as it unfolds. Not static monuments, but living canvases designed with sensitivity to the family’s rhythm and rooted in timeless design principles.

Real-World Clues: What Lasts, What Doesn’t

Step into a restored brownstone in Manhattan’s West Village. You feel the age, the craft, the continuity. Or visit one of Delhi’s original bungalow homes, still lovingly maintained by the same family since the 1950s. These homes weren’t built to impress investors—they were built to outlive the ambitions of a single generation.

That same philosophy guides how we approach spatial design. We favour proportion over size, integrity over embellishment. Our homes are expressive but not indulgent—crafted to offer comfort without compromise, even 40 years down the line.

The Quiet Power of Multi-Generational Design

Designing for generations isn’t about making homes bigger. It’s about layering space with intention, zones of connection, and zones of quiet. Dual kitchens that separate prep from entertaining. Guest wings that allow independence without distance. Floor plans that support privacy without isolation. These aren’t features, they’re foresight.

Research by Savills shows that homes with such multi-use adaptability command a resale premium of 13% across global cities. Because true value lies not in square footage, but in space that grows with you

Why This Matters More Than Ever

In times marked by rapid change, climate unpredictability, economic shifts, and evolving family dynamics—the idea of a permanent, well-crafted home becomes priceless. That’s why we obsess over the questions that matter:

  • Will this design still feel intuitive in 2050?
  • Are we using materials that improve with age, not degrade?
  • Can these homes adapt quietly without requiring reconstruction?

Real luxury isn’t just about surface-level comfort. It’s about **enduring value—physical, emotional, and architectural**.

Let’s Redefine Luxury—Together

The finest homes don’t scream wealth. They embody wisdom. They absorb stories, host celebrations, and carry the weight of a family’s identity. These are homes where the essence of luxury lies not in extravagance, but in thought, permanence, and purpose.

We’re not here to chase trends. We’re here to shape future landmarks—residences that echo quiet dignity and stand the test of time. So, the next time someone tells you luxury is about what’s new, remind them: Luxury is about what remains.

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