Assetz unveiled its latest residential offering, Assetz Ren & Rei, near HSR Layout, in a prime location off Hosa Road and Sarjapur Road near the city’s IT hubs, such as Electronic City.
With a focus on ‘uncrowded’ living, the project offers 3 BHK residences with floor plans ranging from 1796 sq. ft. to 1821 sq. ft. and large living balconies of up to 105 sq. ft. The project consists of premium sports and recreational amenities, including sprawling outdoor spaces and curated landscapes, to suit the needs of a young and urban demographic. The property is sustainably designed, incorporating water conservation, energy conservation, and waste management initiatives.
Inspired by the Japanese words for growth (Ren) and harmony (Rei), Assetz Ren & Rei reflects a vision of refined living. Rohit Cariappa, Director - Head of Sales & CRM at Assetz Property Group, comments, “Ren & Rei is a thoughtfully designed boutique residential project featuring township-like amenities. It is centred around the theme of an uncrowded lifestyle, with industry-defining floor plans and practically designed amenities.”
Ren & Rei stands out with its striking architectural identity, combining brick-finish cladding and an elegant painted façade. The project also introduces modern sports facilities, such as pickleball, a temperature-controlled swimming pool for year-round use, and a well-planned package delivery system for enhanced convenience.
Sunil Pareek, Executive Director at Assetz, added, “Over the past two decades, Assetz has consistently delivered high-quality urban living solutions rooted in human-centric design, sustainability, and governance. The company’s growth and scale in the residential space highlight our ability to secure strategic land partnerships, launch premium projects, and earn customer trust. We currently have ten projects, totalling 10 million sq. ft., set to launch in the next year. With a robust and secured pipeline, these projects are expected to double our turnover in the next three years.”
The project, launching on March 29 & 30, 2025, offers ‘Uncrowded’ living with 3 BHK homes across 218 apartments in a 3.80-acre development between Hosa Road and Sarjapur Road, just 15 minutes from HSR Layout.
The development boasts approximately 73% open space and landscaped areas, with apartments ranging from 1,796 to 1,821 sq. ft. The project features over 20 amenities, including emerging sports like a pickleball court and a temperature-controlled swimming pool. Key USPs include large living balconies up to 105 sq. ft., only two towers, low-density development, and luxury specifications. Sustainability features include rainwater harvesting, water-efficient fixtures, and timer-controlled LED lights in common areas.
