Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched a first-of-its-kind initiative in the Indian paint industry – the ‘Birla Opus Assurance’ campaign. This groundbreaking promise offers customers a one-year repainting warranty, ensuring that homes stay fresh and beautiful, no matter the season.
The innovative program emphasizes Birla Opus Paints’ confidence in the superior quality of its products and its dedication to delivering exceptional customer satisfaction. If walls do not live up to the promised standards, the company commits to redoing the painting service completely free of charge. By covering homes across all weather conditions, the brand ensures that customers experience durability and trust like never before.
The ad campaign, designed to capture both attention and emotions, features popular brand ambassadors Vicky Kaushal and Rashmika Mandanna, who bring charm and relatability to the messaging. Supporting the campaign are Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi, each appearing in unique storytelling-driven films. These creative pieces use humor and a fresh, engaging tone to highlight the brand’s unwavering commitment to quality while expressing gratitude to the design and construction community for their trust in Birla Opus products.
Speaking about the campaign, Rakshit Hargave, CEO of Birla Opus Paints, said, “Our ‘Birla Opus Assurance’ initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. Painting homes is a significant decision for consumers, and this promise gives them complete peace of mind, reinforcing our commitment to being a truly consumer-centric brand.”
Adding to this, Inderpreet Singh, Marketing Head, Birla Opus Paints, emphasized the boldness of this move. ‘Birla Opus Assurance’ is a confident declaration of our products’ quality. With Vicky and Rashmika in engaging roles, our films strike the perfect balance between humor and reassurance, creating a memorable brand experience that builds trust and encourages trials.”
The creative direction of the campaign, helmed by Sachin Kamble, Chief Creative Officer, Leo – South Asia, tapped into the Indian consumer mindset of value, trust, and quality service. “To address everyday consumer concerns, we brought in the real experts – dealers, contractors, and architects – to validate the brand’s confidence. By using humor, storytelling, and strong characters, we’ve highlighted that Birla Opus stands firmly by its promise,” he explained.
The campaign will be amplified nationwide through an extensive mix of TV, digital platforms, and print media in Hindi and major regional languages. This multi-channel strategy ensures the brand’s message reaches diverse audiences while building stronger consumer confidence in Birla Opus products.
With ‘Birla Opus Assurance’, the company is not only setting a new benchmark in the Indian
paints market but also redefining what it means to offer genuine value, reliability, and innovation to customers. This bold step firmly positions Birla Opus Paints as a trustworthy and forward-thinking leader in the industry.
