Hemani Bhatt has joined Citi as Vice President – Channel Marketing, marking a new chapter in her professional career. She announced the appointment on LinkedIn.
Bhatt brings over seven years of experience in digital marketing, with expertise in managing and scaling campaigns across the banking, financial services and insurance (BFSI) and e-commerce sectors.
Before joining Citi, she worked at JPMorgan Chase & Co. as an Associate from August 2023 to July 2025. Prior to that, she was associated with iProspect, where she held the positions of Associate Manager and Senior Executive, contributing to marketing strategy and campaign management.
Bhatt began her career at eBrandz Solutions Pvt. Ltd. as a PPC Project Executive. During her tenure, she managed lead-generation and shopping campaigns for US-based service and e-commerce businesses across Google and Bing. Her responsibilities included budget management, ad copy development, bid optimisation and campaign performance analysis.
Her experience spans digital campaign strategy, paid search advertising, lead generation and performance marketing.
