Sudarshan Sarma has joined Rentify as Chief Business Officer (CBO), based in Dubai. He announced his appointment on LinkedIn, marking a move into the real estate sector after more than two decades of experience across automotive, technology, digital platforms and e-commerce.
In his new role, Sarma will draw on his experience in business development, sales leadership and strategic partnerships to support Rentify's growth and expansion. His appointment comes as technology-driven solutions gain importance in real estate, where businesses are increasingly looking to improve customer experiences, operational efficiency and service delivery.
Sarma said his experience across different industries has reinforced the importance of combining customer understanding, technology and disciplined execution to identify business opportunities. He sees real estate as a sector with considerable potential for technology-led innovation, particularly in simplifying complex customer journeys and creating new avenues for growth.
Dubai, where Sarma will be based, offers a dynamic business environment shaped by international talent, investment and rapid transformation. He highlighted the city's evolving market as an opportunity for businesses to rethink how they engage customers and deliver value.
At Rentify, Sarma aims to apply his experience in building businesses, scaling sales organisations and developing strategic partnerships to the real estate sector. His appointment reflects the company's focus on business growth and the potential for technology to address changing customer expectations in the property market.
