Embassy Group, one of India's real estate developers, has become the first residential developer in India to integrate mixed reality (MR) technology into its campaigns. This innovation was introduced with the debut of The Signature Residences at Embassy Lake Terraces, a limited collection of 20 ultra-luxurious sky villas in simplex and duplex formats.
Embassy Group is changing traditional print advertisements into immersive experiences using the MR. Prospective buyers can scan the ad with mobile devices and virtually step inside these magnificent homes. They can explore the large living spaces and take in stunning vistas. This interactive experience sets a new standard for consumer involvement and shows Embassy Group's dedication to harnessing cutting-edge technology to improve the real estate buying process.
The Signature Residences are located within Embassy Lake Terraces in Hebbal, one of Bangalore's most sought-after addresses. These sky villas combine the exclusivity of villa living with the convenience of high-rise luxury. Additionally, the location offers privacy, bespoke services, and elegance. The residences enjoy proximity to business hubs, educational institutions, retail destinations, and Kempegowda International Airport.
The campaign for Signature Residences will span digital platforms, OOH advertising, exclusive print collaborations, and high-profile PR outreach. Additionally, the initiative includes on-ground events for HNIs, offering them a first-hand experience of Embassy Group's unmatched expertise in luxury living.
