First-time investors are increasingly favouring plotted developments due to their greater potential for appreciation and long-term capital growth. According to a Magicbricks survey of approximately 2,200 homebuyers, 58 per cent of respondents preferred investing in plots, followed by commercial spaces (17.1 per cent).
From Q4 2024 (October-December), the report indicates that Bengaluru accounted for the highest demand for plots (36.5 per cent), followed by Chennai (11.0 per cent) and Lucknow (8.9 per cent). Notably, Lucknow recorded the highest preference for plotted developments, with 42.66 per cent of property buyers in the city opting for plots over other property types.
The platform further revealed that plots ranging between 1,000–2,000 sq. ft. commanded 46.76 per cent of the total demand in Q4'2024, highlighting a preference for mid-sized land parcels. Additionally, 50.83 per cent of investors preferred plots priced up to Rs 50 lakh, reinforcing the growing interest in affordable land investments.
The average price of plots in Hyderabad stood at Rs 2,765 per sq. ft., with Shadnagar, Kadthal, and Sadashivpet emerging as the leading supply hubs. Lucknow (Rs 2,836 per sq. ft.) and Chennai (Rs 3,208 per sq. ft.) were also identified as affordable cities for plotted investments.
In contrast, Gurugram (Rs 21,901 per sq. ft.) and Noida (Rs 22,523 per sq. ft.) were positioned as premium markets for plotted developments. However, Greater Noida, with a relatively affordable average price of Rs 7,654 per sq. ft., can potentially emerge as a promising investment destination within the NCR region.
