Goel Ganga Corporation has appointed Abhilash Iyer as Chief Sales and Marketing Officer, where he will lead the organisation’s sales, marketing, business strategy, customer relationship management (CRM) and customer experience functions.
In his new role, Iyer will be responsible for developing sales and marketing strategies, revenue planning, pricing, product positioning and go-to-market strategies across the company’s existing and upcoming projects. His mandate also includes strengthening sales operations, improving conversion rates and driving revenue growth across the portfolio.
Iyer will lead marketing and demand-generation initiatives across digital platforms, channel partnerships, brand-building activities and customer acquisition. He will also focus on expanding the channel partner network, improving productivity and establishing stronger systems for lead management, sales forecasting and performance tracking.
A key part of his role will involve overseeing the customer journey, from the initial enquiry and sales process to onboarding and relationship management. He will work closely with the company’s leadership and teams across design, planning, construction, finance and operations to align commercial strategies with project development and delivery.
His responsibilities will also include market intelligence, competition benchmarking, revenue optimisation and identifying new business opportunities to support the organisation’s long-term growth strategy.
