GreenFortune Windows & Doors today announced its rebranding as IndiFrame, marking a strategic evolution in its journey to formalise India’s fragmented windows and doors market and bring greater trust, performance, accountability and joy to homeowners.
Built on first-principles thinking, IndiFrame’s ambition goes beyond product delivery. The company is focused on building clear, repeatable standards for the industry across design, manufacturing, installation, service, and internal processes; bringing consistency and predictability to a category that has long lacked organised benchmarks.
Over the years, GreenFortune has seen strong acceptance across consumers, builders and developers, institutions, and fabricator partners. As the business scaled, the company recognised that the needs of these cohorts, particularly materials buyers and end consumers purchasing finished window and door solutions, are fundamentally different. To address this clearly, GreenFortune has separated its materials-led business from its finished products and solutions business, launching IndiFrame as a dedicated, consumer-facing brand focused entirely on delivering a superior, end-to-end experience.
IndiFrame is backed by $5.55 million from a marquee group of global and Indian investors, including Foundamental, Titan Capital (Kunal Bahl & Rohit Bansal), Incubate Fund India, Partners Fund, Superb Capital, and Varun Alagh. All prior funding was made under GreenFortune Windows & Doors, the operating entity prior to the IndiFrame brand transition.
Operating under GreenFortune until now, the company has delivered 5300+ projects across 150+ locations, with active operations in Telangana, Andhra Pradesh, Maharashtra, and Karnataka, and pan-India execution capability for large residential and institutional projects.
IndiFrame brings the GreenFortune promise directly to homeowners across every aspect of windows and doors — including profiles, hardware and accessories, glass, production, quality control, installation, and after-sales service. Built as a 100% vertically integrated, full-stack fenestration solutions brand, IndiFrame owns the entire value chain, enabling consistent quality, predictable timelines, professional installation, and single-point accountability.
India’s windows and doors market remains nearly 90% unorganised, dominated by local fabricators offering inconsistent quality, limited standardisation, and weak post-installation support. Organised brands, meanwhile, often operate at premium price points. Many branded offerings in the category are built on imported templates and specifications that are not always suited to Indian climatic conditions or usage patterns. IndiFrame is designed as a proudly Indian brand taking the best of global technology and know-how, but engineering, manufacturing, and executing solutions specifically for Indian homes.
Commenting on the rebrand, Dilip Kumar, Co-Founder and CEO, IndiFrame, said, “GreenFortune earned strong trust across consumers, developers, institutions, and fabricators. As we scaled, it became clear that a homeowner buying a finished window solution has very different expectations as compared to a fabricator buying materials. IndiFrame allows us to serve the end consumer with absolute focus. We think from first principles, building standards across products, processes, and execution so that homeowners get dependable windows and doors that perform quietly and consistently over decades. Everything we build is adapted for Indian climate, usage, and living conditions, and delivered through professional, RERA-compliant execution.”
IndiFrame products are engineered specifically for Indian climatic and usage conditions, with a strong emphasis on functional performance across parameters such as sound insulation, air tightness, water resistance, light management, safety, and durability. These outcomes are demonstrated through on-ground demo units and experience centres, enabling customers to see and evaluate real-world performance before purchase.
The brand is supported by digitally driven project workflows spanning order capture, design finalisation, manufacturing, and installation, reducing errors, delays, and rework while ensuring projects are delivered right the first time.
While IndiFrame currently focuses on uPVC windows and doors, the brand plans to expand into aluminium, wood, steel, and composite systems, progressing steadily toward its vision of becoming a material-agnostic, full-stack windows and doors solutions leader.
With experience centres, proprietary digital tools, and a service-led operating model, IndiFrame aims to shift windows and doors from a distress purchase to a confident, informed, and aspirational upgrade for Indian homeowners.
IndiFrame’s long-term ambition is to become India’s most trusted windows and doors brand, setting new benchmarks in quality, transparency, customer experience, and industry-wide standards.
