In celebration of Women’s Day, The House of Abhinandan Lodha (HoABL) has launched a campaign, ‘Land for Her’, aimed at encouraging and empowering women to secure their legacy through land ownership.
HoABL has announced a special offering for women investors, which includes assured benefits on agreement value, along with additional perks like zero maintenance fees for 2 years. This initiative is designed to empower women to make purposeful investments and build their own legacies.
By fore-fronting the conversation about lack of women ownership of land, HoABL aims to reshape perceptions and empower women to make confident investment decisions. At the heart of this campaign is a powerful film, that is inspired by the true story of three daughters, who come together to fulfill their father’s dream of investing in land. Their journey exemplifies the emotional and generational value that land holds and serves as an inspiration for more women to step into the world of land investments.
“As a brand committed to revolutionizing land ownership in India, we believe that women should have equal opportunities to invest in land and secure their future. Land is not just a financial asset—it is deeply personal, representing stability and legacy. Through this campaign, we aim to inspire women to reclaim their rightful place in land investments and reshape traditional perceptions,” said, Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha.
HoABL’s specially curated program of waivers and benefits under the ‘Land for Her’ initiative, will enable this change further, making land investment more accessible for women. These offerings aim to simplify the investment journey, ensuring that more women can confidently invest in land and build their own legacies.
