The real estate industry is at the cusp of a technological revolution, and Insomniacs is leading the charge. Known for pushing boundaries and creating cutting-edge solutions, the company has now taken a significant step forward by onboarding Kashyap Kabra, Ex-99acres Sales VP, as the President - Business Development for their technology vertical. This strategic addition is set to further Insomniacs' mission to transform how real estate businesses operate in a rapidly evolving digital landscape.
Kashyap brings a rich legacy of experience from industry giants like Naukri.com, 99acres, and Bajaj, where he successfully harnessed technology to drive growth. His journey from shaping traditional platforms to embracing next-gen solutions aligns seamlessly with Insomniacs' vision.
"I firmly believe technology, especially AI, is set to disrupt and transform industries across sectors. After spending over 12 years in real estate, I was seeking a team truly harnessing the power of AI to drive meaningful change. That’s when I met Govind and saw how his team is applying advanced AI solutions with a deep understanding of real estate - developing innovative product strategies across segments using AI agents. It was truly impressive and made joining Insomniacs a natural next step. The real estate industry stands to gain immensely from these advancements, and those who adapt early will be best positioned for the future. I’m genuinely excited to be part of this transformative journey, challenging the status quo and reshaping the industry." said Kashyap.
In his new role, Kashyap will lead the integration of technology into sales verticals, enabling clients to achieve unprecedented levels of efficiency and growth.
Over the years, Insomniacs has emerged as a trusted partner for top-tier clients like Prestige Group, Godrej Living, Raymond Realty, Solitaire, and Ashar Group, delivering technology solutions that simplify and enhance real estate marketing.
With its flagship platform, Absolute CX, Insomniacs has redefined the technology landscape with plug-and-play ready infra solutions by creating a seamless, single-window system that connects every stage of the customer lifecycle.
Insomniacs is looking at a future where a real estate ecosystem will have more than 20-30 software and SAAS solutions, which will not be talking to each other. The promise, under Absolute CX, is to make the journey much more seamless for the real estate developers and their teams by making the data flow on a unified dashboard and making real estate developers future-ready for enterprise-level deployment for predictive AI.
From predictive AI tools to marketing mix modeling, Absolute CX empowers real estate developers to:
· Reduce operational cost
· Reduce customer acquisition cost
· Improve sales conversion
· Increase overall operation efficiency
This technology-first approach has positioned Insomniacs as a leader in transforming the Indian real estate sector.
Kashyap’s Role in Driving the Next Wave of Innovation
Kashyap’s addition to the Insomniacs leadership team couldn’t have come at a better time. With Insomniacs’ substantial investments in AI-driven solutions for pre-sales, sales, post-sales experiences, and enterprise-level deployments, they see this year as a strategic inflection point - cementing its position as the numero uno MarTech company specializing in real estate.
Insomniacs’ leadership is equally optimistic about Kashyap’s onboarding. The CEO and Co-Founder of Insomniacs, Govind Rai said, "We are glad to have Kashyap with us. It has been six years since we first connected with him, and we are delighted to have him officially joining us. Over the next two years, we are gearing up for several remarkable product launches across diverse segments in the space of technology. With the rapid advancements in AI, particularly the rise of AI agents, we are excited about the transformative possibilities the future holds. As we expand our presence, we recognize the importance of having a prominent face who not only has a proven track record in this evolving landscape but also holds significant influence in the technology space. His extensive network will be instrumental in effectively positioning our solutions in the market. Kashyap’s expertise is invaluable as we scale our technology solutions to the next level."
Insomniacs is India’s #1 Real Estate Marketing Technology Network, driving over $6 billion in residential sales through its esteemed client partnerships. Poised for remarkable growth, the company is on track to become one of the first Indicorns from the real estate sector in FY25.
