Peninsula Land Ltd.’s AshokVistas played host to their highly anticipated campaign #YourCanvasYourEden, featuring a group of local artists for their latest creative campaign. The real estate giant aims to draw a bridge between real estate and art, serving as a testament to the power of creativity and its connection to the essence of personalised living, creating a striking visual for a new and bustling community.
Artists transformed a massive flex canvas against the backdrop of AshokVistas, bringing the #YourCanvasYourEden Campaign to life, with a vibrant tapestry of visions. The campaign aims to show the beauty of individuality, and the freedom to design one’s dream home. This unique activity underscored Peninsula Land’s philosophy of empowering homeowners to craft their unique sanctuaries amidst nature.
“This event was a true celebration of creativity, individuality, and the power of imagination. The contributions of local artists not only elevated the event but also reinforced the idea that art and architecture are intrinsically linked in shaping meaningful spaces. The plotted developments at AshokVistas represent a canvas for homeowners to create their masterpiece, just as these artists have done today.” said Siddharth Setia, President - Business Development, Project Design and Revenue, Peninsula Land Limited.
The heart of the campaign resonated throughout the event with its central message: Design Your Home as Per Your Imagination. With the plotted developments at AshokVistas, Peninsula Land invites homeowners to build their legacies their way, blending luxury, freedom, and nature in perfect harmony. The development promises a rare opportunity to craft bespoke homes amidst lush greenery, complemented by modern amenities and the vibrancy of city life nearby.
Spotlighting invaluable contributions of local artists, the campaign contributed to creating a deeper dimension to AshokVistas, and not only enriched the event’s visual appeal but also deepened its impact, connecting the spirit of artistry with the aspirations of future homeowners.
These talented individuals exemplified the importance of art in fostering a sense of belonging and identity, making them an integral part of Peninsula Land’s vision and campaign.
Each stroke at this interactive painting event reflected a vision of a perfect home. The completed artworks will become an integral part of the #YourCanvasYourEden campaign, which celebrates the fusion of art and real estate. This event even boosted social media momentum, as its creative energy was shared widely through collaborative posts, amplifying its impact and engagement across digital platforms.
“Being a part of this event was truly inspiring. The concept of #YourCanvasYourEden resonated deeply with me as an artist. It’s rare to see a real estate campaign that strongly emphasises individuality and creativity. Through my painting, I wanted to capture the harmony between nature and personal expression, which is exactly what AshokVistas offers to future homeowners. It’s exciting to think that our artwork will contribute to a legacy of unique and beautiful homes.” said one of the participating artists.
Located in the serene environs of Gahunje, Pune, AshokVistas is a beacon of luxury and tranquillity. The upcoming plotted developments promises a unique opportunity for homeowners to design their dream homes surrounded by natural beauty and modern conveniences. The creative event marked a significant milestone in the journey towards redefining personalised living.
