India’s urban leisure landscape is undergoing a quiet revolution. Private clubs like Soho House Mumbai, The Quorum, and EHV’s Jolie’s and The Bay Club are redefining what it means to belong, relax, and connect in the city.
As remote work and hybrid lifestyles reshape urban rhythms, demand for intentional, experience-driven leisure spaces is surging. With expansion plans across Delhi, Bengaluru, and Goa, the membership economy is poised to become a defining force in India’s hospitality and lifestyle sectors.
From Colonial Clubs to Cultural Hubs
India’s private club landscape is undergoing a dramatic transformation. Once dominated by legacy institutions like Gymkhanas and Golf Clubs, the scene is now led by modern, experience-driven spaces such as Soho House Mumbai, The Quorum (Gurugram, Mumbai), and EHV’s Jolie’s and The Bay Club. These clubs cater to a younger, more diverse clientele seeking community, creativity, and convenience.
Unlike traditional clubs with decades-long waitlists and rigid codes, these new entrants offer co-working lounges, wellness zones, art programming, and high-end F&B. Membership is no longer just about status, it’s about access to curated culture and meaningful social capital.
Hospitality Meets Identity
At the heart of this shift is a redefinition of leisure itself. Soho House, with its global brand ethos, blends boutique hospitality with exclusive programming for the creative class, from film screenings to chef-led dinners. The Quorum positions itself as a “culture-first” club, hosting talks, tastings, and wellness retreats.
EHV’s Jolie’s and The Bay Club are pushing the envelope with culinary-led memberships, where food becomes the anchor for community. These clubs are not just places to unwind, they are platforms for identity, networking, and lifestyle alignment.
According to a 2024 industry report, India’s private club market is growing at a CAGR of 17.8%, projected to reach Rs.941 crore by 2027. The rise of remote work and hybrid lifestyles has further accelerated demand for spaces that blend work, leisure, and culture.
The Future of Urban Belonging
As cities become denser and public spaces more transactional, private clubs offer a sense of belonging and intentionality. Members are curated not just by wealth, but by creative alignment, professional diversity, and shared values.
This new membership economy is also spawning tiered access models, digital extensions, and city-specific programming. With upcoming launches in Delhi, Bengaluru, and Goa, the private club boom is poised to reshape how India’s urban elite experience leisure, not as escape, but as curated engagement.
