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Sleepless Rangers BEAT, a summit aimed at integrating storytelling, technology, and marketing which was organised by Insomniacs in partnership with Realty+ was launched on April 1. Sleepless Rangers BEAT attracted over 1,000 creators from across the country. From this pool, only the top 25 talents were selected to develop high-impact content for some of India’s leading developers.
At the heart of the evening’s celebrations, Towering Goals emerged as India’s Best Influencer, recognised for its exceptional campaign for Piramal Vaikhunt. Their blend of compelling storytelling, visual excellence, and strategic insight earned them the coveted title and a Rs 25 lakh prize, cementing their position as leaders in the real estate content space.
The seven distinguished runner-ups included Aruna Beniwal (Hiranandani Communities), RJ Glen (Ashar Group), Raj Vakharia (Ajmera Realty), Sumbhul Sultanpuria (Raymond Realty), Anoshka Chauhan (Raymond Realty), Pratik Thakkar (Siddha Group), Sagar Visawadia (Vaibhavlaxmi Developers). Each of them brought a distinct voice, creativity, and compelling narratives to the table, proving that the future of real estate storytelling is already in motion, driven by fearless new-age creators.
Sleepless Rangers BEAT was not just a content showcase, it was an intellectual and technological playground that united over 50 of India’s top developers, including Piramal Realty, Hiranandani Communities, Ajmera Realty, Siddha Group, Savvy Group, Raymond Realty, and Vaibhavlaxmi Developers. These developers demonstrated their tech prowess, showcasing cutting-edge innovations that are shaping the future of real estate marketing.
Four dynamic panels brought together the sharpest minds in real estate to decode the future of marketing, influence, and growth.
The first panel, "COMMAND + SHIFT + BRAND", tackled how real estate brands can retain relevance across the spectrum, from luxury to affordability. It saw power-packed insights from Vishal Bhargava of BHK Voice, who emphasized the evolution of real estate narratives, and Dhaval Ajmera of Ajmera Realty, who underlined market responsiveness as the key to long-term growth. Parth Mehta from Paradigm Realty envisioned a design-first future, while Sharan Babani of Satguru Builders and Manan Shah of MICL focused on how innovation-led development is reshaping buyer expectations.
The second panel, "CTRL + ALT + INFLUENCE", explored the transformative role of creators and storytelling in real estate. Chintan Vasani of Wisebiz Realty spoke about building credibility through micro-influence, while Hem Batra of South Delhi Farms and Floors stressed on the authenticity that creators bring to niche markets. Deepti Mallik from Diamond Realtors and Ankush Sayal of Real Land Advisory shared strategies on leveraging influencer partnerships to accelerate visibility. Shalvi Shah of Savvy Group and Ayushi Ashar of Ashar Group added valuable perspectives on how younger leadership is setting a new benchmark in digital trust-building.
"SHIFT + OPT + DISTRIBUTION", the third panel, broke down the science of funnel-building, lead management, and platform play. CJ Mathews of Ashar Group emphasized narrative consistency, while Venkatesh Kamath of Meta revealed the power of AI-driven targeting. Chaitali Mohagaonkar from Times Internet, Kaajal Shah of Kohinoor Group, Divya Krishnan from Square Yards, Neeta Patel of Raymond Realty, and Caleb Peter of Zigment laid down tactical blueprints for converting content into qualified sales traffic.
The final panel, "SHIFT + CTRL + CLOSE", centered on turning marketing ambition into ROI.
Moderated by Realty+ Editor Sapna Srivastava, the panel included Chaitanya Seth of EY-Parthenon, Ashwinder R Singh of Bhutani Group, Jayesh Rathod from The Guardians, Rajeeb Dash of Adani Realty, and Vishal Sharma of Raymond Realty. They dissected strategies on optimizing CRM, shortening conversion cycles, and creating emotionally resonant sales journeys.
Each discussion echoed one belief: the future of real estate marketing is no longer about visibility, it is about velocity, value, and vision.
The summit witnessed over 50 of India’s most trusted real estate developers. From Piramal Realty and Hiranandani Group to Ajmera Realty, Savvy Group, Siddha Group, and more. The content generated from this summit has already translated into business opportunities worth over Rs 1 crore for participating influencers.
