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Sumadhura Group is raising the bar for community living in India with a bold new idea: bringing global sports and wellness experiences directly to residential clubhouses. In a first-of-its-kind initiative, the South India-based real estate developer has partnered with eight internationally acclaimed brands across sports, fitness, and recreation to create what it calls ‘Branded Clubhouses’ at its flagship projects in Hyderabad and Bengaluru.
The initiative marks India’s first multi-city branded clubhouse experience, an ambitious collaboration designed to blend global expertise with the evolving lifestyle aspirations of Indian homebuyers. These world-class facilities will be managed and operated by Ileseum Clubs, one of India’s fastest-growing lifestyle management companies.
Together, Sumadhura and Ileseum Clubs aim to create spaces that go beyond conventional clubhouses, offering residents professional-grade training, curated wellness programs, and leisure experiences once found only in elite international destinations.
A new benchmark in urban living
The concept comes alive at Sumadhura’s two marquee residential communities, like, Palais Royale in Hyderabad’s Financial District and Folium by Sumadhura in Whitefield, Bengaluru. Between them, the clubhouses span more than 1.4 lakh sq. ft., each crafted to international design and operational standards.
At Palais Royale, an 85,000 sq. ft. clubhouse complements the 52-storey tower housing 523 luxurious four- and five-bedroom residences. Meanwhile, Folium in Bengaluru features a 54,000 sq. ft. clubhouse spread across a 16.5-acre landscape of 3- and 4-BHK homes. Both projects reflect Sumadhura’s growing focus on creating communities that offer more than just housing, they offer lifestyle ecosystems.
“Homebuyers today aren’t just looking for a place to live; they are seeking a way of life,” says Madhusudhan G, Chairman and Managing Director of Sumadhura Group. “Our customers are globally exposed and value experiences that match their international sensibilities. With our branded clubhouses, we are bridging that gap, bringing the world home.”
The power of partnerships
The line-up of partners reads like a who’s who of global and Indian sports icons: Badminton Pros by Saina Nehwal, Michael Phelps Swimming, UFC FIT, Saurav Ghosal Squash, Mahesh Bhupathi Tennis Academies, Matrix Dance Academy by Tiger Shroff, Shriyog Institute of Iyengar Yoga, and Ajivasan Music & Dance Academy by Suresh Wadkar.
Each brand brings its own pedigree and promise. Residents can learn Olympic-standard swimming under the Michael Phelps program, refine their badminton game with Saina Nehwal’s academy, or experience the dynamic fitness culture of UFC FIT. The inclusion of Tiger Shroff’s Matrix Dance Academy and Suresh Wadkar’s Ajivasan Academy adds an artistic dimension to the mix, acknowledging that wellness is as much about expression as it is about endurance.
By curating these partnerships, Sumadhura aims to build communities that encourage active, balanced living. “The idea is to make professional-level sports and wellness accessible, right within your home environment,” says Madhusudhan. “You don’t have to commute across the city for quality coaching or premium fitness facilities, they are now part of your everyday life.”
Ileseum’s operational edge
The experience will be managed end-to-end by Ileseum Clubs, which has made a name for itself by running luxury lifestyle spaces across India. For Ileseum, this collaboration represents a chance to redefine the very idea of community life.
“Ileseum Clubs is about creating meaningful, vibrant spaces where people connect through shared passions,” says Pavit Singh, Founder and Managing Partner, Ileseum Clubs. “We’re seeing a 60% surge in demand for high-end lifestyle offerings that merge sport, leisure, and culture. This partnership with Sumadhura is the next logical step, it combines our operational expertise with their vision for world-class residential living.”
Singh adds that the modern homebuyer’s mindset is shifting rapidly. “Today’s residents don’t view luxury as just marble flooring or designer fixtures. It’s about how a home supports their personal growth, wellness, and sense of belonging. Through initiatives like these, we’re turning everyday living into a richer, more holistic experience.”
Building future-ready communities
For Sumadhura, the branded clubhouse initiative is part of a broader effort to keep pace with evolving buyer expectations and global trends. Urban India’s affluent class, especially in tech-driven cities like Bengaluru and Hyderabad that has become increasingly focused on well-being, community, and lifestyle quality. Developers are responding with projects that integrate these values from the ground up.
Madhusudhan notes that Sumadhura’s approach blends innovation with empathy. “We evolve constantly with our customers’ changing aspirations,” he says. “Luxury today is about thoughtfulness and comfort as much as it is about grandeur. Our goal is to create spaces that reflect that understanding and homes that nurture both the individual and the community.”
Looking ahead, the company plans to expand the branded clubhouse concept across future projects in other cities. The vision is to make world-class recreational and wellness amenities a defining feature of Sumadhura’s developments, setting a new standard for residential living in India.
Redefining what ‘home’ means
At its core, the initiative is less about luxury and more about lifestyle, it is about transforming the idea of home into a complete living experience. By bringing together world-class coaching, cultural programs, and wellness spaces under one roof, Sumadhura and Ileseum Clubs are signalling a shift in India’s real estate landscape.
What once distinguished a premium project was its address or architecture; now, it’s the quality of life it enables. With this collaboration, Sumadhura is betting that the next big wave in urban housing won’t be about bigger homes but better living.
