In a defining moment that marks its evolution from a reputed builder to a future-focused lifestyle brand, Swamiraj Constructions has officially announced its rebranding as House of Swamiraj. With a legacy spanning two decades and over 1,700 satisfied homeowners across the Mumbai Metropolitan Region (MMR), the company is now stepping into a new era that fuses its time-tested values with a progressive approach to community-led, wellness-driven living.
The rebranding was officially launched through a digital campaign titled #BeyondDimensions. Rolled out in three phases: teaser, engagement, and launch, the campaign highlighted the company’s renewed focus on designing homes that are not only functional but also emotionally connected to the people who live in them.
At the heart of the rebranding lies a transformative vision: to go beyond the developer role and become a curator of experiences that foster belonging legacy, and lifestyle enrichment. The shift from “Swamiraj Constructions” to “House of Swamiraj” signifies more than a name change. It reflects a strategic repositioning that puts emotional intelligence, sustainable living, and design innovation at the core of every project.
“Changing our name to House of Swamiraj is not just about a new look. It’s about staying true to who we are while preparing for what’s next. For over 18 years, families have trusted us to build their homes, and that trust is the foundation we are building on. With this new chapter, we are focusing even more on thoughtful design, stronger communities, and meaningful living. The name may be new, but our purpose remains the same, and that is to create homes that truly improve lives,” said Jason Samuel, Director, House of Swamiraj.
To mark this remarkable transformation, House of Swamiraj is set to launch three significant residential developments. Two of these developments are located off Pokhran Road No. 1, Thane (West) — one being a thoughtfully designed affordable 2BHK lifestyle community, and the other offering a mix of 1BHK and 2BHK residences, with a combined investment of ?160 crore.
The third is a premium residential tower in Ambernath (West), with a project value of ?50 crore, aimed at redefining modern living in emerging locations.
Alongside these, a new development is planned in Vartak Nagar, Thane, aligning with the brand’s ambitious goal to achieve a turnover of Rs 2,000 crore while maintaining its commitment to affordability, innovation, and community-centric growth.
With its new identity, House of Swamiraj aims to transcend conventional construction by building homes that resonate emotionally and function intuitively. The long-term vision includes expanding into emerging urban hubs across Maharashtra, delivering over 12,000 homes, and achieving a sales milestone of Rs 10,000 crore. The brand aspires to establish itself among Maharashtra’s top five lifestyle-centric developers, championing future-ready living with wellness amenities, sustainability, and smart home innovations embedded into every project.
s House of Swamiraj ushers in this new chapter, it promises not just spaces to live in but places to thrive, reaffirming its belief that a house is not just built with walls but with purpose, emotion, and vision.
