Today Group’s new brand identity and logo design instills freshness to the brand’s styling. It has been chosen to resonate with a younger demographic while retaining the legacy and trust the group has built over the years. The brand exercise reflects the Today Group’s vision to expand its reach, stay relevant to its stakeholders and create lasting connections in an ever-changing real estate market.
The new infinity-inspired design is also a reflection of the promise of enduring bonds the company shares with its customers, promising happiness and satisfaction to all. It’s tagline, “Here. Forever,” is a reinforcement of Today Group’s commitment to ensuring confidence and trust among its audience.
Sharing his thoughts on the company’s new brand identity, Mr. Bhadresh Shah, Managing Director of Today Group said, “With a focus on architectural innovation and an unwavering commitment to excellence, the change is rooted in its core values of quality, integrity, loyalty, and professionalism in its mission to deliver long-term value to customers, investors, employees, and associates. With all this going, Today Group is launching 1 crore squarefeet across MMR in 2025 and is venturing into township, retail, commercial and mixed used developments.”
Commenting on the new logo and brand identity of the company, Mr. Bhavesh Shah, Joint Managing Director of Today Group, said, “The new logo represents more than just a visual change; it embodies the transformation Today Global Developers has been undergoing as a company. As we scale from a Rs 400 crore to Rs 1,000 crore, Today Group is introducing new projects, expanding its portfolio, and implementing cutting-edge systems and processes. This rebranding reflects Today Group’s aspiration to connect with a broader audience, embrace innovation, and remain a forward-thinking organisation.”
