In an industry often clouded by opacity and delays, TRU Realty stands out for bringing integrity and innovation together. Founded by Sujay Kalele, the company is reshaping how homes are planned, built and experienced, backed by a strong tech backbone that enables transparent journeys for every stakeholder. With a growing presence across Pune and Mumbai, TRU Realty continues to scale with clarity, speed and trust.
An Ecosystem of Shared Spaces, Thoughtfully Planned
Perched on the green slopes of Bavdhan Hills, Pune, Kekarav is TRU Realty’s largest gated villa-plot community in Pune, conceived as a low-density, limited edition, nature-first township that lets buyers design bespoke legacy homes. The project spans 45 acres and comprises 300 villa plots, positioned to maximize hill views and privacy while retaining easy access to the city.
Kekarav’s planning logic is simple and disciplined: give land back to the residents. Plots start at about 2,000 sq. ft and extend into substantially larger parcels, enabling single-family villas with three-sided openness and no overlooking neighbours — an explicit choice giving primacy to privacy and luxury. The residents have the freedom to choose from a variety of micro locations, as well as customization options for their villas. They can also exercise the option of selecting designs by world-renowned architects, because TRU Realty values the agency of the customer above everything else.
Sustainability is a core tenet rather than a perfunctory marketing requirement. Kekarav integrates on-site engineering measures — rainwater harvesting, stormwater management with holding ponds, grey-water reuse, developing a Nature’s Trail to preserve native flora and fauna, organic waste management, smart water metering and solar supply for communal facilities — alongside bougainvillea plantations to prevent erosion and increased ground cover to maximize open space. These are integral to the project’s ecological engineering, not merely add-ons.
The amenities are a mix of immediately usable nature hotspots and luxury, community-oriented facilities planned in staged delivery. The layout already has extensive green pockets in the form of lawn islands, nature trails, herbal and aroma gardens, children’s play areas, pet parks, jogging and cycling tracks, yoga and outdoor-fitness zones, arrival plazas, and mini amphitheater-style lawns for community programs. Clubhouse facilities, pools and indoor multipurpose spaces are on the verge of completion, with further amenities like squash and badminton courts and a biodiversity park, among others, accentuating TRU Realty’s promise of delivering not just a home, but quality of life.
Connectivity is an essential consideration, and for Kekarav, it is a major selling point: The township sits minutes from the Mumbai–Bengaluru Highway and offers straightforward access to Kothrud, Chandani Chowk and Hinjewadi’s IT belt, offering proximity to shopping centres, theatres as well as the workplace - enabling weekend-ready living without worrying about the commute.
Why Pune’s Real Estate Momentum Favors Kekarav
As Pune’s real estate market moves into 2026, buyer preferences are conclusively shifting toward low-density, sustainability-focused developments with long-term clarity on value - a trend highlighted across Pune’s premium segments. Demand in this segment remains resilient, particularly among end-users seeking privacy, ownership, certainty and quality of life rather than vertical density. At the same time, sustainability is no longer aspirational but expected, with features such as rainwater harvesting, solar integration and efficient water management increasingly influencing purchase decisions. Infrastructure upgrades across western Pune, coupled with proximity to major highways and employment hubs, continue to drive appreciation in micro-markets like Bavdhan, making well-located plotted developments especially attractive.
Buyers are also showing a marked preference for integrated, amenity-filled communities that support work-from-home flexibility, wellness and open-air living, which reinforces the demand of green pockets, nature trails and outdoor social spaces. Against this backdrop, Kekarav’s low-density planning, engineered environmental systems, Maharashtra RERA compliance and stress on transparent delivery align meticulously with what the next generation of premium buyers are actively seeking - scarcity, sustainability and a secure foundation for legacy living.
TRU Realty and Technology: A Future-Ready Partnership
For founder and managing director Sujay Kalele, real estate is about systems that work. An alumnus of the College of Engineering Pune and the Indian School of Business, Sujay brings over 15 years of experience leading major portfolios at JLL India and Kolte-Patil Developers. Under his leadership, TRU Realty became India’s fastest realty brand to have 1 million sq. ft. under development, as well as being one of the youngest to enter the competitive Mumbai market. The company also has been honoured as the “Fastest-Growing Realty Brand of the Year” at the prestigious Realty+ Awards.
At the heart of this success is a robust technological backbone. The company’s proprietary tools, such as TRUPAY, a secure escrow-linked payment system; TRUSource, a digital vendor-selection platform; and TRU Multiply, a referral-based growth ecosystem, have eliminated guesswork and middlemen inefficiencies from the home-buying process. Every stakeholder, from customers to channel partners, operates in a digitally transparent environment.
Bespoke Homes and Building the Future
As TRU Realty continues its journey, with its expansion to Mumbai’s real estate market with projects like Awestrum Life in Andheri West and Spectrum Life in Santacruz (West), the company remains tethered to its foundational values of innovation, integrity and impact.
With Kekarav, TRU Realty is setting a new standard of luxury, next-level lifestyles and providing a holistic environment for customers to build their legacy with class. With prices starting at Rs. 1.90 crores, this project combines location, long-term value, and above all, legacy.
