TRULiV, India’s most capital-efficient and profitable co-living company, today announced a strategic equity partnership with Bennett, Coleman & Co. Ltd. (BCCL) at a valuation of Rs356.50 crore. The investment cements TRULiV’s position as a national force reshaping the alternate asset class hospitality, catering to the evolving needs of India’s Gen Z and millennial renters. The capital raised will be used to expand TRULiV’s footprint into new cities, strengthen its technology platform, and build out its next set of alternate asset classes in hospitality including holiday homes and retirement living.
As TRULiV scales to new cities and diversifies into emerging segments like holiday homes, retirement living, and nature-centric stays, the company’s capital-efficient growth model is projected to generate Rs200 crore in annual revenue within the next three years. This momentum underscores TRULiV’s ability to deliver sustainable scale while staying asset-light and profitable.
Commenting on the occasion, Mr. Rohit Reddy, Co-founder of TRULiV “This is more than capital — it’s category validation. TRULiV was founded on the belief that urban India needed a new model of living — one that blends affordability with aspiration. We’re not just offering beds and buildings; we’re designing intelligent, flexible living ecosystems that resonate with a generation that values mobility, community, and seamless experiences. With BCCL’s partnership, we gain not just a strategic investor, but a powerful media ally who understands consumer behavior. This will play a critical role as we shape the next decade of alternate asset class hospitality in India and take our proven model to new cities and asset classes.”
Adding to this Mr. Ranjeeth Rathod, Co-founder & Managing Director -TRULiV said, “TRULiV is setting a new benchmark in sustainable scale — we’ve shown that it’s possible to grow profitably, with purpose and discipline, in a space long dominated by burn-heavy strategies. This strategic investment from BCCL will enable us to amplify our presence, invest in deeper technology-led solutions, and build robust institutional partnerships across the real estate and hospitality spectrum. More importantly, it allows us to double down on our mission to redefine how India lives — through smart, sustainable, and human-centric alternate real estate offerings.”
Further sharing views, Mr Srini Vudayagiri –President & Head of Brand Capital said “TRULiV represents the future of urban living — scalable, sustainable, and aligned with the evolving needs of a new generation. With an over two-decade track record of fuelling transformative entrepreneurship, Brand Capital is proud to partner with TRULiV to accelerate their vision and reshape the alternate asset class hospitality landscape in India.”
Founded in 2019, TRULiV has built a high-performance brand in co-living and long-stay hospitality. With just $2 million in seed funding and over 80% promoter ownership, it has achieved profitability and scale. With a strategic investment from BCCL at a valuation of Rs356.50 crore, TRULiV has achieved what few in the co-living space have — profitability with discipline. Operating through a built-to-suit, asset-light model, TRULiV’s approach blends real estate efficiency with hospitality finesse. Its high-occupancy properties serve the needs of India’s growing base of mobile professionals, digital nomads, and young urban migrants.
