CAIT will digitalise 7 crore traders of the Country

In its endeavour to accelerate the acceptance of digital payments among merchants across Country, linking them with e commerce portals by creating their e commerce showrooms and empowering them with digital technology in furtherance of Digital India initiative of Prime Minister Shri Narendra Modi, the CAIT has partnered with HDFC Bank, Mastercard, Common Service Centres (CSCs) of Ministry of Electronics & Information Technology (Meity) and Global Linkers. This first-of-its kind grassroots initiative will transform the rural and urban economy and benefit small merchants and traders even in the remotest of places across the Country. Realising that e commerce will play an important role in business, the CAIT will make live showroom of traders on e commerce portal which will have integrated facilities of digital payments, logistics and live chat. The portal will do not only B2B but B2C business activities also and will be linked with Business Sans Border program of Singapore Government which will provide overseas markets to Indian traders. it is a unique initiative being introduced for the first time in the country that will harness the reach and influence of the CSCs to achieve deeper penetration of digital payments in the country. With the right balance of physical and digital infrastructure through collaboration with Mastercard and HDFC, there will be further thrust to the digitization of MSMEs, especially in terms of availability of capital and incentivising digital payments.