Sowparnika Projects Appoints Rahul Dhar as Head of Marketing

Sowparnika Projects, a real estate developer known for its focus on high-quality and affordable housing across South India, has announced the appointment of Rahul Dhar as its new Head of Marketing.

With a wealth of experience in strategic and product marketing, brand building, and digital transformation, Rahul brings a deep understanding of the real estate landscape. He joins Sowparnika from Sumadhura Group, where he served as General Manager – Marketing and was instrumental in reshaping the company’s brand identity and amplifying its industry positioning.

Rahul’s deep industry insight and forward-thinking approach are expected to play a pivotal role in driving Sowparnika’s next phase of growth, innovation, and market leadership—while continuing to carve a niche in the dynamic world of real estate marketing.

At Sumadhura, Rahul led a landmark rebranding initiative that garnered industry-wide recognition. His previous tenures with leading developers like Sobha Realty and DLF have further honed his expertise across luxury, mid-income, and affordable segments.

A visionary in the field, Rahul is expected to steer Sowparnika’s marketing strategy with an emphasis on brand transformation, consumer engagement, and digital-led growth in the competitive South Indian real estate market.