In its latest move, Chandak Group has unveiled a unique mobile billboard campaign featuring a giant jewel box mounted on a fleet of their branded cabs. The striking sight has captured attention across the city's bustling streets over the past few weeks. The campaign, designed to promote Chandak Sarvam, the group's flagship luxury residential project, aims to showcase the refinement and luxury associated with the brand.
Located in the heart of JB Nagar, Andheri East, Chandak Sarvam is a newly launched residential masterpiece offering 2, 3, and 4 BHK luxury homes across 3.5 acres of meticulously designed space. More than just a residential complex, it symbolises the transformation of JB Nagar, designed to be as unique as a rare jewel. Inspired by this vision, Team Chandak Group had an innovative idea: why not take the concept of a 'jewel' literally and create an experience that allows people to see and truly feel the project's value and aspiration?
This is where BrandOnWheelz, an innovative leader in transit advertising, entered the picture with a perfect execution plan. The Jewel Box on Wheels campaign was born: a mobile, oversized jewel box mounted atop a fleet of cabs, bringing the luxury of Chandak Sarvam directly into the streets of Mumbai. These visually stunning vehicles didn't just act as advertisements; they became part of the city's fabric, travelling through key locations such as offices, malls, parks, and cafes, sparking organic conversations and bringing the luxury living experience closer to potential homeowners.
A spokesperson from Chandak Group said, "It wasn't about selling, it was about sparking a feeling." "We wanted to engage people in a way that felt organic and non-intrusive. We aimed to make them stop, smile, take a picture, and think, 'This could be my next home.'"
The campaign was elevated further with real-time location insights from Halooway/Hawkeye, which helped strategically place the cabs in high-traffic areas frequented by the target demographic. These locations, where conversations about real estate naturally occur, ensured maximum visibility and engagement with the brand.
The buzz quickly spread as the Jewel Box on Wheels cabs crisscrossed the city. Social media feeds were flooded with images of the unique vehicles, with people sharing their experiences. The phrase "Jewel of JB Nagar" rapidly became more than just a tagline. It became a symbol of the area's prestige and the luxurious lifestyle that Chandak Sarvam promises.
Mohammed Asghar, CEO and Co-founder of BrandOnWheelz said, "This campaign was a true testament to teamwork. "When an idea as unique as this is brought to life, it takes immense dedication and effort to execute it flawlessly. I'd like to extend my deepest appreciation to every team member who played a role in bringing Chandak's vision to fruition. It's their hard work and commitment that turned this campaign into something truly unforgettable."
In just a few short weeks, the Jewel Box on Wheels campaign generated over 2 million impressions, sparking widespread interest and increasing brand visibility for Chandak Sarvam far beyond the scope of traditional advertising. The campaign has not only captured the city's imagination but has also firmly positioned Chandak Sarvam as the new symbol of luxury living in JB Nagar.
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