Greenply Industries, a stalwart in India's interior infrastructure realm with over three decades of expertise, continues to craft remarkable experiences through its collaboration with Lucknow Super Giants (LSG) in the ongoing Indian Premier League (IPL) 2024 season. This enduring partnership, now in its third year, promises to deliver an unparalleled journey for cricket enthusiasts nationwide. Greenply’s strategic approach, diverging from conventional methods, emphasizes engagement-led ideas creating a greater impact on audiences through this association.
Starting from Greenply's initial year of association with the team in 2022, each subsequent year has seen the company leveraging this partnership to make a notable impact across various segments such as regional connect and CSR. Sanidhya Mittal, Joint Managing Director of Greenply Industries Ltd., radiates excitement about this enduring partnership, affirming, "Our partnership with the Indian Premier League is a fusion of two dynamic teams – Greenply and Lucknow Super Giants. It is not just about branding; it's about crafting meaningful experiences and fostering genuine connections. Through innovative digital initiatives, we're bringing fans closer to their cricketing idols, while our community-centric engagements echo our shared values and aspirations. Greenply has leveraged this association to unite cricketing luminaries, bridging the gap between fans and the game, magnifying our brand's presence, and reinforcing our commitment to excellence and inclusivity.”
At the heart of Greenply's IPL journey is its deep connection with regional pride. In 2022, Greenply unveiled a special anthem, "Jalwa Dikhega," resonating with Uttar Pradesh's vibrant spirit. This initiative aimed to entertain and include the audiences which is the general populace of Uttar Pradesh, making them feel more connected to the achievement of their regional team - Lucknow Super Giants. The jingle was a vibrant celebration of local pride and unity. The initiative not only fostered engagement but also strengthened the bond between the brand, IPL, and cricket enthusiasts.
In its second year of association with LSG, Greenply's integration of AI and digital technologies redefined fan engagement. The AI-driven campaign was not just about innovation, but also about creating personalized experiences that resonated uniquely with each fan. Trade partners and influencers of Greenply experienced a new level of closeness with their favorite players, such as KL Rahul. This innovative blend of technology and cricket deepened Greenply's ties with both IPL and LSG, amplifying the impact of its initiatives on the broader cricket enthusiast community.
Greenply's commitment to social responsibility was evident in its initiatives aimed at creating inclusive spaces. In 2023, the brand installed wheelchair-friendly plywood ramp infrastructure at Ekana Stadium, Lucknow. This initiative showcased responsible business practices and set a good example for relevant social impact initiatives within campaigns. The installation ensured that everyone, regardless of mobility challenges, could partake in the thrill of live cricket matches, reflecting Greenply's broader vision of making public spaces accessible to all.
Furthermore, in the same year, Greenply hosted "In the House" chat show, featuring star players like Krunal Pandya, Quinton De Kock, Marcus Stoinis, Avesh Khan, and media personality Ms. Mandira Bedi. This event marked a celebration post the launch of their state-of-the-art MDF plant in Baroda, showcasing Greenply's commitment to blending sportsmanship with industry innovation and creating an impact that was experienced by the locals of Baroda, as well as digital netizens.
As Greenply and Lucknow Super Giants continue their journey, the future holds promise of more exciting collaborations, groundbreaking experiences, and a continued commitment to redefining sports partnerships.
