Loom to Legacy: Cocoon Fine Rugs 15 Years of Art

There are brands, and then there are quiet revolutions. Cocoon Fine Rugs began not with fanfare, but with feeling—in 2009, in a sun-dappled corner of Mumbai, where the vision was simple yet profound: to bring art underfoot.

Fifteen years on, Cocoon is more than a name—it is an emotion woven into the homes and hearts of aesthetes across India. From Mumbai to Delhi, Kolkata to Jaipur, its galleries have grown into sanctuaries of thoughtful design, each rug whispering stories spun from heritage, craftsmanship, and a quiet kind of luxury.

True to its name, Cocoon has always been a space of transformation—where silk and wool evolve into soulful masterpieces and where timeless tradition is reimagined for the modern eye. Its collaborations read like a roll call of India’s creative greats—JJ Valaya, Falguni Shane Peacock, Ashiesh Shah, Rooshad Shroff, Ajay Arya—each lending their distinct voice to collections that linger in memory.

Most recently, The Bengal Narrative with Ajay Arya painted an evocative portrait of Bengal’s artistic spirit, its earthy elegance captured knot by knot. And with the 2024 launch of Cocoon Pret, the brand has extended its embrace to a new generation—vibrant, curious, and unafraid to express.

In moments of global pause, it gave Project Asymmetry—a poetic rebellion in form and feeling, created with designers who dared to distort the expected. Its rugs inspired by Maltese artist James Vella Clark transformed landscape into language, merging continents through craft. From intimate gallery evenings with sculptures and song, to collaborations with chocolatiers and carmakers, Cocoon has never confined itself to category—it has always flowed where beauty leads.

As it enters this milestone year, Cocoon Fine Rugs doesn’t shout its legacy—it lets the textures speak. It continues to believe that a rug is never just a rug. It is a moment of stillness, a fragment of culture, a trace of time. And for those who walk barefoot across its weaves, it is a reminder that the most profound stories are not always hung on walls—but laid softly beneath our feet.